GrowthLoop Blog
Articles highlighting the power of unified data and tips for activating that data across customer journeys.
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Approvals & Governance

How marketers use autonomous AI (and where they still want control)
Learn about the current state of autonomous AI in marketing, including how teams use AI tools and what challenges they’re facing, based on new research.
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Visual Audience Builder
SQL Audience Builder
Share Audiences
Audience Templates
Approvals & Governance

How marketers use autonomous AI (and where they still want control)
Learn about the current state of autonomous AI in marketing, including how teams use AI tools and what challenges they’re facing, based on new research.

How agentic AI enables marketing personalization at scale for better customer experiences
Explore the current state of agentic AI in marketing, where it’s headed, and use cases you can start exploring.

Study: How high-performing teams are accelerating marketing cycles
The 2025 AI and Marketing Performance Index provides an in-depth look into marketing bottlenecks, growth drivers, and where teams are leaning on AI the most.
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Infinite opportunity cost: Why AI acceleration means your next RFP could be your last
AI is moving faster than enterprise timelines. Learn why delay now means infinite opportunity cost—and how CMOs can lead at AI speed to stay competitive.

AI agents, meet your data: Compound Marketing Engine now runs natively in Snowflake
Data and marketing teams can now unite within Snowflake, leveraging OpenAI to activate Growth Agents and drive compounding growth.

How agentic AI is elevating marketers, not replacing them
Agentic AI is shaping a new world in marketing. What does that mean for the humans behind it? Let’s explore how AI agents elevate marketers and why agentic AI won’t replace them.

Meet the Growth Agents episode three: Insights Agent
Dive into Insights Agent, which scans your connected data warehouse for real-time insights and works alongside other agents to generate strategic recommendations and build full marketing journeys.

Meet the Growth Agents episode two: Audience Agent
See how Audience Agent creates dynamic, high-precision audience segments using campaign performance, customer behavior, and traits pulled directly from your data warehouse.

Meet the Growth Agents episode one: Research Agent
Learn about Research Agent, an AI-powered tool that brings public internet data into the fold to enhance marketing decision-making.
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