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NEW YORK, June 1, 2023 /PRNewswire/ -- Flywheel Software, a leading first party data platform, is excited to announce its transformative rebrand to GrowthLoop. The rebrand reflects the company's evolved mission and commitment to empowering marketers to orchestrate customer journeys, measure impact, and grow faster than ever before.

Starting with its inception, Flywheel has been synonymous with speed and acceleration in audience targeting and experimentation on the data cloud. Since then, customer needs have evolved, leading to a new era of innovation and expanded solutions.

Flywheel is now GrowthLoop
Flywheel is now GrowthLoop

"GrowthLoop represents our dedication to providing marketers with more than just velocity," said David Joosten, Co-Founder of GrowthLoop. "We aim to empower marketers with a comprehensive platform that delivers the agility needed to grow their business."

Following the successful launches of Maestro and Marve in 2023, GrowthLoop has expanded its product suite to become a holistic customer journey platform built on the data cloud. GrowthLoop's platform empowers marketers with the ability to segment audiences, orchestrate seamless customer journeys across channels, and measure the impact on revenue. These insights are then used to generate even more effective target segments and journeys, allowing marketers to build their own growth machine and stay ahead of the curve.

"We believe in the power of loops – continuous cycles of experimentation, measuring outcomes, and learning." added Chris Sell, Co-Founder of GrowthLoop. "The faster teams can run experiments to improve their customer journey, the faster they will grow."

The new name mirrors GrowthLoop's commitment to its customers: to provide marketers with solutions that increase their agility using the tools they already know and love.

"We're not just changing our name; we're doubling down on our mission and our commitment to our customers," said David Joosten. "We're excited to continue partnering with our customers, empowering them to drive revenue by leveraging their first party data in the cloud."

GrowthLoop invites customers, partners, and friends to join them on this exciting new adventure. By embracing experimentation, creativity, and excitement, together they can build a future of marketing excellence.

For more information about GrowthLoop and its innovative solutions, visit GrowthLoop.com.

About GrowthLoop
GrowthLoop, formerly known as Flywheel Software, is a leading marketing technology company dedicated to empowering marketers with comprehensive tools and strategies. With solutions like Maestro and Marve, GrowthLoop enables marketers to segment audiences, orchestrate customer journeys across channels, and measure impact on key metrics. The company's mission is to help marketers build their own growth machine, ensuring they stay agile, flexible, and ahead of the curve in an ever-evolving marketing landscape.

Published On:
June 15, 2023
Updated On:
February 26, 2024
Read Time:
5 min
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Press Releases

Flywheel Software Rebrands to GrowthLoop

GrowthLoop Empowers Marketers with Next-Level Solutions for Thriving in a Dynamic Landscape

Chris Sell

Chris Sell

NEW YORK, June 1, 2023 /PRNewswire/ -- Flywheel Software, a leading first party data platform, is excited to announce its transformative rebrand to GrowthLoop. The rebrand reflects the company's evolved mission and commitment to empowering marketers to orchestrate customer journeys, measure impact, and grow faster than ever before.

Starting with its inception, Flywheel has been synonymous with speed and acceleration in audience targeting and experimentation on the data cloud. Since then, customer needs have evolved, leading to a new era of innovation and expanded solutions.

Flywheel is now GrowthLoop
Flywheel is now GrowthLoop

"GrowthLoop represents our dedication to providing marketers with more than just velocity," said David Joosten, Co-Founder of GrowthLoop. "We aim to empower marketers with a comprehensive platform that delivers the agility needed to grow their business."

Following the successful launches of Maestro and Marve in 2023, GrowthLoop has expanded its product suite to become a holistic customer journey platform built on the data cloud. GrowthLoop's platform empowers marketers with the ability to segment audiences, orchestrate seamless customer journeys across channels, and measure the impact on revenue. These insights are then used to generate even more effective target segments and journeys, allowing marketers to build their own growth machine and stay ahead of the curve.

"We believe in the power of loops – continuous cycles of experimentation, measuring outcomes, and learning." added Chris Sell, Co-Founder of GrowthLoop. "The faster teams can run experiments to improve their customer journey, the faster they will grow."

The new name mirrors GrowthLoop's commitment to its customers: to provide marketers with solutions that increase their agility using the tools they already know and love.

"We're not just changing our name; we're doubling down on our mission and our commitment to our customers," said David Joosten. "We're excited to continue partnering with our customers, empowering them to drive revenue by leveraging their first party data in the cloud."

GrowthLoop invites customers, partners, and friends to join them on this exciting new adventure. By embracing experimentation, creativity, and excitement, together they can build a future of marketing excellence.

For more information about GrowthLoop and its innovative solutions, visit GrowthLoop.com.

About GrowthLoop
GrowthLoop, formerly known as Flywheel Software, is a leading marketing technology company dedicated to empowering marketers with comprehensive tools and strategies. With solutions like Maestro and Marve, GrowthLoop enables marketers to segment audiences, orchestrate customer journeys across channels, and measure impact on key metrics. The company's mission is to help marketers build their own growth machine, ensuring they stay agile, flexible, and ahead of the curve in an ever-evolving marketing landscape.

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More from the Blog

Press Releases
GrowthLoop Unveils its Compound Marketing Engine,  Revolutionizing How the World’s Leading Enterprises Drive AI-Powered Growth

GrowthLoop Unveils its Compound Marketing Engine, Revolutionizing How the World’s Leading Enterprises Drive AI-Powered Growth

GrowthLoop launches the first-ever Compound Marketing Engine, powered by agentic AI and first-party data, to help enterprises accelerate the marketing cycle, drive compounding growth, and deliver AI-optimized campaigns across every channel.

Product
How a Compound Marketing Engine activates agentic AI to accelerate growth

How a Compound Marketing Engine activates agentic AI to accelerate growth

The Compound Marketing Engine gives marketers the power to deliver hyper-personalized, AI-driven campaigns at scale by accelerating the marketing cycle, eliminating manual bottlenecks, and driving compounding growth across channels using first-party data.

How the GrowthLoop Compound Marketing Engine powers retail media growth

How the GrowthLoop Compound Marketing Engine powers retail media growth

The GrowthLoop Compound Marketing Engine enables faster, AI-optimized, and high-performing retail media network campaigns.

Looking for guidance on your Data Warehouse?

Supercharge your favorite marketing and sales tools with intelligent customer audiences built in BigQuery, Snowflake, or Redshift.

Get Demo