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Download a free CDP RFP template

Start your customer data platform search with a comprehensive CDP RFP template that includes 75+ criteria across crucial categories like privacy and security, identity resolution, integrations, and more.

Get the CDP RFP template
CDP RFP template

Must-have CDP RFP requirements

Zero-copy architecture

Is the solution composable? Does it activate data from an existing source (like a data warehouse)?

SOC2 & HIPAA compliant

Does the solution fit the security needs for your organization?

Unlimited destinations

Will the solution support the marketing destinations your team uses? And will it scale with your company?

No-code audience builder

Does the solution allow non-technical teams to access customer data and create audience segments?

What should CDP buyers keep in mind?

If you're in the market for a new customer data platform, this is a must-watch video. Keep these tips in mind before you start your CDP RFP process.

Maximize value from your customer data

The GrowthLoop composable CDP unifies data access, giving teams the power to launch more personalized, revenue-driving campaigns.

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