About GrowthLoop
GrowthLoop is on a mission to unleash the power of the world’s most innovative brands by closing the loop between people, data, and AI.
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How we started
Chris Sell and David Joosten met while working as marketers at Google. There, they experienced the first-hand struggle of accessing customer data for marketing use. There had to be a better way.
They wanted to empower non-technical business teams to activate customer data directly to marketing, sales, and customer service destinations. That’s why they started GrowthLoop, a cloud-native, AI-powered solution and disrupter for customer data activation.
The Jordan Company Partnership
In May 2022, GrowthLoop (then Flywheel Software) announced its growth equity investment from The Jordan Company (TJC). Along with their investment, TJC brought a wealth of valuable guidance to accelerate the growth and development of GrowthLoop.
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Chris O'Neill, GrowthLoop CEO
Setting the stage for expansion and growth
Building off its investments and success, GrowthLoop expanded its Board of Directors in December 2023 with the addition of former Google executive Chris O’Neill. The board added more world-class talent in July 2024, welcoming MLB All-Star Mookie Betts.
In August 2024, GrowthLoop welcomed O’Neill as its new CEO. He brings an elite background as a global technology leader with 25+ years of experience as an executive at Google, Evernote, Glean, and Xero, as well as a Fortune 500 board director at Gap Inc. and Tim Hortons. His appointment as CEO marked a significant milestone for GrowthLoop as it embarked on a new stage of maturity and scale.
Launching the Compound Marketing Engine
In April 2025, GrowthLoop launched the world’s first Compound Marketing Engine, an enterprise platform powered by agentic AI on the data cloud that helps marketers drive compound growth by accelerating the marketing cycle. This marked a category-defining moment for the industry, establishing compound marketing as the next frontier in AI-driven martech.
Evolving from our status as a composable CDP, GrowthLoop has become a Compound Marketing Engine and a leader in AI-driven marketing. Our deep expertise in leveraging first-party data on the cloud laid the foundation for this breakthrough.
The Compound Marketing Engine delivers rapidly accelerating growth
Compound marketing connects marketing execution with first-party data activation, creating a continuous cycle of optimization and growth.
With AI-powered automation and real-time insights, GrowthLoop empowers marketing teams to move faster while data teams ensure AI is fueled by accurate, cloud-native data. The result? Better personalization, smarter campaigns, and continuous marketing improvement.
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Agents learn from cloud and performance data
the best audiences
Agents suggest and create precise audiences
Agents suggest and build personalized journeys
approval
Marketers approve and adjust as needed
Campaigns activate across channels from GrowthLoop
YOUR DATA CLOUD
The world’s leading enterprises trust GrowthLoop and compound marketing to accelerate their growth
Join our team
As an industry-leading tech company, joining our team will offer plenty of opportunities to grow professionally. But as a people-first tech company, we strive to provide an environment you enjoy working in every day.
We’re ready to help you reach your full potential! We are a remote-first company with hubs in New York, Toronto, Chicago, and San Francisco.
Benefits include:
- Remote-first
- Unbounded PTO
- 401(k) matching for US employees
- Monthly recharge day
- Healthcare coverage for all employees
Experience the Compound Marketing Engine
GrowthLoop puts AI-powered marketing automation, audience segmentation, and journey orchestration at your fingertips — all while keeping your data secure in your cloud.