Step 1
Set up your data warehouse as a source in GrowthLoop.
Step 2
Create your customer table in your data warehouse and ensure it includes fields for claim history and account types. Learn more about preparing customer data for GrowthLoop.
Step 3
Activate your email platform (Iterable, Pardot, etc.) as a destination.
Step 4
Create an audience in GrowthLoop. Make sure to include filters that specify customers who have attended games in the past, customers who have not purchased a ticket in the last 12 months, and customers whose addresses are within your venue’s region.
You can also use the AI-powered audience builder tool to describe the audience in detail. For example: “Create an audience of customers who have attended previous games but haven’t purchased tickets in the last 12 months. Include customers who live within the [your region] metropolitan area.”
Step 5
Once you’re satisfied with the audience, click export audience.
Step 6
In the Create Export view, search for your destination and click select.
Step 7
You can double-check a successful export to your destination by navigating to your audience viewer Exports tab within your GrowthLoop app to view the activity tracker and make any scheduling changes you may need.
Step 8
Log into your email marketing platform and navigate to your audiences to confirm that this audience was received and populated. Some platforms can take up to 48 hours to populate an audience.
Step 9
Once you’ve confirmed that the customer audience list synced with your email tool, create and launch an email campaign promoting new vendors and concessions and send it to this winback audience. Consider offering a coupon or other discount for trying a new vendor.
Step 10
Use your email platform to measure success through platform metrics like opens and click-through rates.
Step 11
Use GrowthLoop to measure the campaign's success based on key end results like ticket sales, and determine what adjustments you can make to future campaigns to increase revenue and improve CAC.
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