NerdWallet activates first-party data to transform marketing strategies

NerdWallet partnered with GrowthLoop to unify their marketing strategy, breaking down silos and unlocking the power of first-party data to drive efficiency, collaboration, and innovation.

NerdWallet is a leading financial services marketplace that helps consumers make smart money moves. Their marketing team drives growth across diverse verticals, including credit cards, banking, and insurance.

SITUATION

Siloed teams and untapped first-party data potential

NerdWallet’s marketing teams were divided by verticals, each focusing on its own KPIs and strategies. While this allowed for specialization, it also created inefficiencies: siloed teams struggled to collaborate, campaigns overlapped or conflicted, and their extensive first-party data remained underused. Without alignment, their ability to maximize marketing impact and optimize overall business outcomes was limited.

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CHALLENGE

Finding a solution to empower marketers

NerdWallet faced three major challenges:

Their siloed verticals needed to align around shared goals to optimize company-wide growth.
Their marketers relied heavily on engineering for tasks like audience creation and campaign activation, slowing down execution.
Their ability to activate first-party data across channels was hampered by fragmented processes and insufficient tools.

NerdWallet needed a solution to bridge these gaps and empower their teams.

SOLUTION

Audience activation and collaboration with GrowthLoop

To address these challenges, NerdWallet partnered with GrowthLoop, leveraging its composable CDP to transform their marketing strategy. GrowthLoop’s no-code tools allowed marketers to independently create and deploy audiences, significantly reducing their reliance on engineering.

Seamlessly integrated with NerdWallet’s Snowflake infrastructure, GrowthLoop made it easier to access and activate first-party data across campaigns. Most importantly, the partnership helped NerdWallet foster a culture of collaboration, encouraging verticals to work together on unified goals and more cohesive strategies.

RESULTS

Unified teams, smarter campaigns, and greater efficiency

Since partnering with GrowthLoop, NerdWallet has started breaking down silos, enabling cross-team collaboration, and aligning marketing strategies across verticals. Marketers now have the tools to build and launch campaigns faster, while engineering teams are freed up to focus on higher-priority projects. With a stronger foundation for activating first-party data, NerdWallet is creating smarter, more impactful campaigns, driving both innovation and growth.