How RTVE drives subscriber growth with privacy-first personalization
To meet their goal of growing their subscriber base 3x, RTVE needed a solution that could enhance personalization efforts while complying with GDPR’s strict data privacy requirements.
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RTVE, Spain’s national broadcaster and operator of RTVE Play, is a major player in the streaming landscape, reaching millions of users across multiple devices.
A strategic move to triple RTVE’s subscribers
RTVE sought a platform to centralize their data and streamline personalization across channels, including in-app recommendations, email, and SMS campaigns. Snowflake, already supporting RTVE’s data centralization efforts, recommended GrowthLoop as the ideal solution to power their privacy-first personalization strategy.
GrowthLoop’s platform was rigorously evaluated by RTVE and performed exceptionally well in a technical review, significantly outperforming other solutions. GrowthLoop’s ease of use, security, and seamless integration with Snowflake made it the clear choice to help RTVE enhance customer experiences without compromising privacy.
RTVE’s need: centralized, GDPR-compliant data
Data privacy compliance - As a B2C brand operating under GDPR, ensuring the highest standards for data collection and usage was critical.
Disparate data systems - RTVE’s marketing data was fragmented across various systems, making it difficult to create cohesive, personalized campaigns.
Operational inefficiencies - RTVE’s reliance on manual processes and legacy infrastructure slowed down their ability to execute data-driven campaigns at scale.
Why GrowthLoop stood out for RTVE
RTVE implemented GrowthLoop, integrated with Snowflake, to centralize their first-party data while maintaining strict data privacy standards. GrowthLoop’s composable architecture allowed RTVE to securely activate data across channels, delivering personalized in-app content recommendations and cross-channel campaigns in a streamlined manner.
By simplifying data activation and eliminating the need for manual data transfers between systems, RTVE improved operational efficiency and reduced the time spent on campaign management.
Key benefits: centralization, efficiency, scalability
Security-first architecture
GrowthLoop’s integration with Snowflake addressed RTVE’s top priority — ensuring data security and privacy compliance while activating first-party data.
Seamless personalization
GrowthLoop’s audience segmentation tools enabled RTVE to deliver personalized experiences at scale, including in-app recommendations, email, and SMS campaigns tailored to individual viewer preferences.
Operational efficiency
RTVE reduced manual processes and improved campaign execution by replacing legacy systems with GrowthLoop’s composable architecture, future-proofing their marketing stack for growth.
Grow their subscriber base
Personalized recommendations, targeted campaigns, and relevant content suggestions are helping RTVE increase user engagement and work toward their goal of 3x subscribers over the next three years.
Learn how GrowthLoop can help you meet your goals
Get in touch with our team to learn how you can use GrowthLoop to activate data from your data warehouse to drive more revenue.