How RTVE drives subscriber growth with privacy-first personalization
To meet their goal of growing their subscriber base 3x, RTVE needed a solution that could enhance personalization efforts while complying with GDPR’s strict data privacy requirements.
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RTVE, Spain’s national broadcaster and operator of RTVE Play, is a major player in the streaming landscape, reaching millions of users across multiple devices.
Cinfo leads a strategic transformation to triple RTVE’s subscribers
Recognizing RTVE’s need for a centralized, privacy-first approach to data-driven marketing, Cinfo led the way by orchestrating a solution that could unify and activate data for personalization across channels, including in-app recommendations, email, and SMS campaigns. Partnering with Snowflake to power RTVE’s data infrastructure, Cinfo identified GrowthLoop as the ideal platform to fulfill RTVE’s vision for compliant, scalable personalization.
GrowthLoop’s platform, rigorously evaluated by RTVE, excelled in a technical review, significantly outperforming competing solutions. With Cinfo’s leadership and expertise, GrowthLoop and Snowflake were seamlessly integrated, creating a cohesive, secure foundation that supports RTVE’s goal of delivering enhanced viewer experiences without compromising privacy.
RTVE’s need: centralized, GDPR-compliant data
Data privacy compliance - As a B2C brand operating under GDPR, ensuring the highest standards for data collection and usage was critical.
Disparate data systems - RTVE’s marketing data was fragmented across various systems, making it difficult to create cohesive, personalized campaigns.
Operational inefficiencies - RTVE’s reliance on manual processes and legacy infrastructure slowed down their ability to execute data-driven campaigns at scale.
Why GrowthLoop, guided by Cinfo, stood out for RTVE
Under Cinfo’s leadership, RTVE implemented GrowthLoop, integrated with Snowflake, to centralize their first-party data while maintaining strict data privacy standards. GrowthLoop’s composable architecture provided RTVE with a secure pathway to activate data across channels, delivering personalized in-app content recommendations and cross-channel campaigns efficiently. Cinfo’s guidance ensured that the integration would be seamless and that data security would remain paramount.
By streamlining data activation and minimizing manual processes, RTVE has improved operational efficiency and reduced the time spent on campaign management, paving the way for growth.
Key benefits: centralization, efficiency, scalability
Security-first architecture
GrowthLoop’s integration, facilitated by Cinfo and Snowflake, addressed RTVE’s top priority — ensuring robust data security and privacy compliance while activating first-party data.
Seamless personalization
GrowthLoop’s audience segmentation tools enabled RTVE to deliver personalized experiences at scale, including in-app recommendations, email, and SMS campaigns tailored to individual viewer preferences.
Operational efficiency
With Cinfo’s support, RTVE replaced legacy systems, reducing manual processes and improving campaign execution with GrowthLoop’s composable architecture, positioning RTVE’s marketing stack for scalable growth.
Grow their subscriber base
Through enhanced personalization, targeted campaigns, and relevant content, RTVE is increasing user engagement and working toward their goal of tripling subscribers over the next three years.
Learn how GrowthLoop can help you meet your goals
Get in touch with our team to learn how you can use GrowthLoop to activate data from your data warehouse to drive more revenue.