Express replaces costly stack, streamlines loyalty with GrowthLoop
Express, a leading U.S.-based fashion retailer with more than 500 stores, needed a customer data solution as it re-prioritized efficiency under new ownership.
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Express, a prominent U.S.-based fashion retailer with more than 500 locations, has recently reinvented itself post-bankruptcy. Now under new ownership by Phoenix Retail, LLC, Express is prioritizing efficiency and personalized customer engagement to drive growth.
With a strong foundation of loyalty members, Express is now focused on leveraging data-driven strategies to deepen customer relationships and streamline marketing operations.
Navigating cost and complexity in a new era of efficiency
As part of its transformation, Express sought to reduce costs and improve operational efficiency by replacing an expensive marketing stack. Additionally, Express needed to activate its loyalty program members more effectively through personalized, data-driven marketing. GrowthLoop’s composable customer data platform (CDP) provided the solution to achieve these goals.
Addressing challenges with a new tool
Costly and complex marketing platform - Express's previous marketing solution was a significant financial burden, particularly following its restructuring under Phoenix Retail. Maintaining the full stack of tools was unsustainable, given Express’s new focus on efficiency and cost reduction.
Manual campaign processes slow growth - Express’s marketing team relied heavily on its data team for audience segmentation, causing delays in campaign rollouts and limiting its ability to respond quickly to market changes.
Untapped potential in loyalty data - Despite having a large and valuable base of loyalty members, Express struggled to fully leverage its first-party data. Siloed data and manual processes made it difficult to deliver personalized offers that could engage this key customer segment.
Unlocking new possibilities with GrowthLoop
GrowthLoop replaced the previous high-cost marketing stack and integrated directly with Express’s Google Cloud BigQuery environment. The flexibility of GrowthLoop’s composable architecture delivers significant business value.
Express’s successful shift from its previous marketing platform to GrowthLoop highlights the growing importance of flexible, cost-effective marketing solutions that integrate seamlessly with existing data infrastructure. Retailers aiming to optimize the value of their first-party data and improve marketing agility can follow Express’s lead.
GrowthLoop’s composable CDP empowers businesses to streamline their operations, deliver more personalized customer experiences, and cut unnecessary operational costs — unlocking greater value from their marketing efforts.
Transforming campaign speed and efficiency
Improved campaign execution speed
Express expects to significantly reduce the time required to launch new marketing campaigns, enabling the company to respond more quickly to customer behaviors and market opportunities.
Driving deeper loyalty engagement
With personalized coupon offers tailored to customer behavior, Express anticipates a notable increase in customer retention and repeat purchases from their loyalty members.
Maximizing operational cost efficiency
By moving away from its previous vendor, Express projects substantial reductions in operational costs while improving marketing efficacy.
Learn how GrowthLoop can help you meet your goals
Get in touch with our team to learn how you can use GrowthLoop to activate data from your data warehouse to drive more revenue.