Compound marketing starts with a strong data foundation

Turn your data cloud into a Compound Marketing Engine - activate first-party data and give marketers self-serve access without silos or extra engineering.

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The world’s most innovative data teams rely on GrowthLoop to drive rapidly compounding growth

Your AI strategy is only as strong as your data strategy

Scalable, AI-powered marketing starts with a strong data foundation. Growth Agents tap into real-time data, learning, iterating, and optimizing campaigns to drive continuous marketing improvement - ensuring your data cloud is more than just a repository, but the brain that fuels AI-driven growth at scale.

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Your cloud, fully activated

GrowthLoop runs directly in your data cloud, giving your organization complete control over customer data while enabling marketing to act on insights faster. Your marketing stays fast and agile, while your data remains fully protected.

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Built for enterprise-scale security and compliance

Data never leaves your cloud - Your data stays securely within your existing infrastructure, ensuring compliance with internal policies and industry regulations.

PII protection and privacy controls - Built-in governance features help enforce data security, including role-based access controls and configurable policies to protect sensitive information.

Maintain full access control and auditability - GrowthLoop ensures only authorized users can access and activate data, with full visibility into changes and usage.

GrowthLoop Security

Self-serve data activation without extra engineering work

GrowthLoop empowers marketing teams with self-serve audience creation directly on first-party data - no SQL or data copies required. It’s fast, secure, and eliminates the back-and-forth by giving marketers the control they need while keeping data access governed and compliant.

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What data teams can achieve with GrowthLoop

GrowthLoop helps data teams unlock the full value of their cloud investments while ensuring that marketing operates on secure, real-time data.

Enable self-serve data activation

Give marketing the ability to build and launch campaigns without engineering dependencies.

Activate first-party data in your cloud

Unlock structured customer data in your data warehouse to use it across marketing platforms.

Retail media network activation

Monetize your first-party data by enabling precise audience targeting for brand partners.

Build the infrastructure for your AI strategy

GrowthLoop ensures your AI models are trained on the most accurate first-party data, creating a scalable foundation for AI-powered automation, insights, and decisions.

Create and maintain a unified customer 360

Continuously update customer records with campaign and performance data so every new audience and journey is powered by an accurate and reliable golden record.

GrowthLoop is a Compound Marketing Engine

It’s time for a new approach. The future of marketing lies in AI and agentic-based strategies built on a single source of truth in the data cloud.

Traditional CDPs and marketing clouds

Compound Marketing Engine

Data access and scope
Limited to the data explicitly copied from the cloud, resulting in incomplete datasets and restricted workflows that require engineering resources.
Directly connects to data clouds like BigQuery, Snowflake, Databricks, and Amazon Redshift, providing access to all data without duplication.
AI agents
Relies on static AI models that lack flexibility and adaptability to specific business needs.
AI agents work as an extension of the marketer, fueled by the enterprise data cloud and real-time performance data. The agents suggest audiences, journeys, and next best actions for upcoming campaigns.
Audience building
Relies on siloed, outdated data that doesn't reflect real-time customer behavior, leading to misaligned segments and ineffective targeting. Data teams often have to pull audiences for marketers.
Marketers leverage real-time audience building powered by cloud-native data and assisted by an Audience Agent that pinpoints hyper-relevant segments for every campaign.
Journey orchestration
Limited to the channels the platform supports, not the channels that fit your strategy. Requires engineering support for new channels.
Marketers build omnichannel journeys with Journey Agent based on historical data, customer preferences, and your campaign objectives.
Reporting and insights
Marketing teams rely on data team support to pull metrics or must go to each individual system or channel to analyze insights.
Insights Agent ingests real-time performance data, analyzes trends, and uncovers revenue-driving opportunities to fuel continuous improvement. The agent then delivers actionable campaign suggestions for marketing teams to review and approve.
Compounding growth
Limited reporting and siloed workflows slow iteration and campaign improvement over time.
When your data cloud uses agentic AI to connect audiences, journeys, and campaign results, real-time iteration, and compounding improvement become a reality.
Data storage and cost
Requires duplicating data in both the data warehouse and CDP, increasing costs and complexity.
Operates directly from the data cloud, eliminating duplication and reducing your storage costs.

Drive value from your data cloud

Top data teams use GrowthLoop to enable self-serve marketing activation while maintaining control over customer data.
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