Measurement and insights that
help grow revenue

GrowthLoop shows you how your marketing drives business outcomes — and gives you the next steps to reach your goals.

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Reveal the business impact behind every campaign

Justify ROI: Connect marketing to sales and customer outcomes

GrowthLoop gives you visibility into how every campaign influences your key business objectives. From sales growth to customer retention, you’ll see the direct impact of your marketing efforts, helping you make confident decisions that drive ROI and long-term success.

Turn insights into action that drives revenue

Go beyond basic metrics and understand how your marketing directly influences revenue and customer behavior. With GrowthLoop’s clear, actionable insights, you'll identify strategies that make the biggest business impact and pivot quickly to focus on what works best.

See the big picture using all of your data

Run constant A/B experiments and equip your team with actionable data based on your organization’s single source of truth. Performance metrics allow marketers and decision-makers to iterate with more precision.

Optimize every campaign with advanced insights

Channel performance

Standardize tracking for paid and email campaigns, so you have consistent, actionable insights.

Custom campaign performance

Use flexible datasets to create custom KPIs that matter most to your business outcomes.

Attribution insights

Identify the channels driving the highest ROI with clear visualization of touchpoints and conversion influence.

Audience overlap

Spot hidden opportunities and reduce overlap across teams to maximize audience reach.

Billing and consumption

Stay on top of data cloud usage, ensuring you optimize budget while scaling efforts.

Identity resolution

Ensure you’re reaching the right audience with detailed identity match rates and data quality reporting.

Channel performance insights
Custom campaign performance insights
Attribution Insights
Audience overlap insights
Billing and consumption insights
Identity Resolution insights

Collaborate with AI to accelerate learning and meet your business goals

The Loop helps you finally understand how channels and campaigns drive specific business outcomes. You'll increase impact by improving campaigns based on actual sales performance.

Beyond reporting, The Loop applies AI to your organization’s highest leverage point — your owned data in the cloud — and gives marketers an intelligent partner to refine strategies around channel activation, customer journeys, and audience segmentation.

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Benefits for teams

Make smarter decisions with real-time business insights

React to market changes or campaign results with real-time data that connects marketing efforts to actual business outcomes. Whether it’s optimizing ROAS, improving email engagement, or boosting sales, GrowthLoop helps you make faster, more informed decisions that drive growth.

Track what matters most to your business

Measure the key performance indicators that directly impact your business, such as customer engagement and revenue growth. GrowthLoop connects your marketing performance to real-world results, giving you the clarity to understand what drives business outcomes and how to improve.

Empower collaboration with a single source of truth

Bring cross-functional teams together with performance insights that everyone can access. Whether it’s marketers optimizing ad spend or refining audience targeting, GrowthLoop ensures that your teams are aligned and working towards shared business goals.

Maximize ROI through smarter, data-driven decisions

See the full impact of your marketing efforts, from ROAS to customer growth. GrowthLoop’s insights help you optimize spend, reduce inefficiencies, and drive stronger results that directly contribute to your business objectives.

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Make the most of your first-party data

GrowthLoop is here to streamline your data-driven marketing strategies by accelerating data activation.

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