GrowthLoop Blog

Articles highlighting the power of unified data and tips for activating that data across customer journeys.

  • Visual Audience Builder

    Visual Audience Builder

  • SQL Audience Builder

    SQL Audience Builder

  • Share Audiences
    Share Audiences
  • Audience Templates
    Audience Templates
  • Approvals and Governance
    Approvals & Governance
Data strategy
Featured

10 resources to kick-start your data strategy in 2025

Watch, read, and listen through this list of top data strategy resources that will help your team build a plan for better data activation.

All Posts

  • Visual Audience Builder

    Visual Audience Builder

  • SQL Audience Builder

    SQL Audience Builder

  • Share Audiences
    Share Audiences
  • Audience Templates
    Audience Templates
  • Approvals and Governance
    Approvals & Governance
CDPs
Why customer data platforms need to evolve to meet new industry demands

Why customer data platforms need to evolve to meet new industry demands

Find out how customer data platforms are being used by organizations and what features are essential for making full use of the technology’s potential.

CDPs
How does a composable CDP use large language models (LLM)?

How does a composable CDP use large language models (LLM)?

Learn how composable CDPs and LLMs work together for customized marketing campaign recommendations.

Data strategy
10 resources to kick-start your data strategy in 2025

10 resources to kick-start your data strategy in 2025

Watch, read, and listen through this list of top data strategy resources that will help your team build a plan for better data activation.

Data strategy
How (and why) you should apply AI to your data cloud

How (and why) you should apply AI to your data cloud

Learn practical steps and best practices on how to leverage AI on top of your data cloud to get the most out of your customer data and elevate your marketing campaigns.

Customer stories
How Priceline democratized its data to power more personalized customer experiences

How Priceline democratized its data to power more personalized customer experiences

Learn how Priceline unified its data pipelines to democratize customer data and empower teams to deliver personalized experiences across channels.

Customer stories
Fast cars, fast marketers: How NASCAR builds rapid, targeted campaigns

Fast cars, fast marketers: How NASCAR builds rapid, targeted campaigns

Learn how NASCAR has built more than 1,900 targeted audiences (many in under a minute) while improving fan engagement across campaigns.

Marketing
Scott Brinker on the universal data layer and the future of martech

Scott Brinker on the universal data layer and the future of martech

Hear from Scott Brinker — the “Godfather of Martech” — on why now is such an exciting time for the technology that powers marketing operations.

Customer stories
Activating unified data: The team effort behind marketing an MLB team

Activating unified data: The team effort behind marketing an MLB team

Learn how a unified data strategy helps the Kansas City Royals launch remarkable marketing experiences to 7.2 million baseball fans.

Customer stories
How to fuel business growth with a data-driven culture (lessons from CHG Healthcare)

How to fuel business growth with a data-driven culture (lessons from CHG Healthcare)

Explore how CHG Healthcare reinvented its data strategy from the inside out — including practical advice to help any organization navigate a similar switch. 

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