GrowthLoop Blog

Articles highlighting the power of unified data and tips for activating that data across customer journeys.

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CDPs
Featured

6 signs it's time to optimize your martech stack for better performance

Is one of your tech investments no longer helping your organization? Learn how to evaluate your tech stack so you can streamline your costs while improving the customer and employee experience.

All Posts

  • Visual Audience Builder

    Visual Audience Builder

  • SQL Audience Builder

    SQL Audience Builder

  • Share Audiences
    Share Audiences
  • Audience Templates
    Audience Templates
  • Approvals and Governance
    Approvals & Governance
Data strategy
How a cloud-centric data approach enhances the customer journey

How a cloud-centric data approach enhances the customer journey

Optimize the customer journey with cloud-centric data: a single source of truth for all customer data.

CDPs
6 signs it's time to optimize your martech stack for better performance

6 signs it's time to optimize your martech stack for better performance

Is one of your tech investments no longer helping your organization? Learn how to evaluate your tech stack so you can streamline your costs while improving the customer and employee experience.

CDPs
Why a composable CDP is key to your retail media network strategy

Why a composable CDP is key to your retail media network strategy

A retail media network (RMN) lets marketplaces monetize one of their best assets: customer data. Here’s how to drive more value from your RMN using a composable CDP.

CDPs
Why customer data platforms need to evolve to meet new industry demands

Why customer data platforms need to evolve to meet new industry demands

Find out how customer data platforms are being used by organizations and what features are essential for making full use of the technology’s potential.

CDPs
How does a composable CDP use large language models (LLM)?

How does a composable CDP use large language models (LLM)?

Learn how composable CDPs and LLMs work together for customized marketing campaign recommendations.

Data strategy
10 resources to kick-start your data strategy in 2025

10 resources to kick-start your data strategy in 2025

Watch, read, and listen through this list of top data strategy resources that will help your team build a plan for better data activation.

Data strategy
How (and why) you should apply AI to your data cloud

How (and why) you should apply AI to your data cloud

Learn practical steps and best practices on how to leverage AI on top of your data cloud to get the most out of your customer data and elevate your marketing campaigns.

Customer stories
How Priceline democratized its data to power more personalized customer experiences

How Priceline democratized its data to power more personalized customer experiences

Learn how Priceline unified its data pipelines to democratize customer data and empower teams to deliver personalized experiences across channels.

Customer stories
Fast cars, fast marketers: How NASCAR builds rapid, targeted campaigns

Fast cars, fast marketers: How NASCAR builds rapid, targeted campaigns

Learn how NASCAR has built more than 1,900 targeted audiences (many in under a minute) while improving fan engagement across campaigns.

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