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Articles highlighting the power of unified data and tips for activating that data across customer journeys.
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AI ROI explained: How to prove the value of AI for driving business growth
Learn how to measure the ROI of AI in marketing and sales, including benefits to consider and ways to use AI to drive tangible results.
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Visual Audience Builder
SQL Audience Builder
Share Audiences
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Approvals & Governance
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AI ROI explained: How to prove the value of AI for driving business growth
Learn how to measure the ROI of AI in marketing and sales, including benefits to consider and ways to use AI to drive tangible results.
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Journey building just got easier with GrowthLoop
Break free from rigid journey builders: Learn how to build dynamic, real-time customer journeys with GrowthLoop
How a cloud-centric data approach enhances the customer journey
Optimize the customer journey with cloud-centric data: a single source of truth for all customer data.
6 signs it's time to optimize your martech stack for better performance
Is one of your tech investments no longer helping your organization? Learn how to evaluate your tech stack so you can streamline your costs while improving the customer and employee experience.
Why a composable CDP is key to your retail media network strategy
A retail media network (RMN) lets marketplaces monetize one of their best assets: customer data. Here’s how to drive more value from your RMN using a composable CDP.
Why customer data platforms need to evolve to meet new industry demands
Find out how customer data platforms are being used by organizations and what features are essential for making full use of the technology’s potential.
How does a composable CDP use large language models (LLM)?
Learn how composable CDPs and LLMs work together for customized marketing campaign recommendations.
10 resources to kick-start your data strategy in 2025
Watch, read, and listen through this list of top data strategy resources that will help your team build a plan for better data activation.
How (and why) you should apply AI to your data cloud
Learn practical steps and best practices on how to leverage AI on top of your data cloud to get the most out of your customer data and elevate your marketing campaigns.
Looking for guidance on your Data Warehouse?
Supercharge your favorite marketing and sales tools with intelligent customer audiences built in BigQuery, Snowflake, or Redshift.