GrowthLoop Blog
Articles highlighting the power of unified data and tips for activating that data across customer journeys.
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AI ROI explained: How to prove the value of AI for driving business growth
Learn how to measure the ROI of AI in marketing and sales, including benefits to consider and ways to use AI to drive tangible results.
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Approvals & Governance
Compound Marketing Engine vs. composable CDP: What’s the difference?
Learn how a Compound Marketing Engine builds upon composable CDP capabilities by putting the power of agentic AI, powered by your cloud data, into the hands of your marketing team.
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AI ROI explained: How to prove the value of AI for driving business growth
Learn how to measure the ROI of AI in marketing and sales, including benefits to consider and ways to use AI to drive tangible results.
Why traditional CDPs are a melting ice cube
Traditional CDPs represent the last 10 years of marketing. Cloud-native, AI-powered platforms represent the next 10.
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Journey building just got easier with GrowthLoop
Break free from rigid journey builders: Learn how to build dynamic, real-time customer journeys with GrowthLoop
How a cloud-centric data approach enhances the customer journey
Optimize the customer journey with cloud-centric data: a single source of truth for all customer data.
6 signs it's time to optimize your martech stack for better performance
Is one of your tech investments no longer helping your organization? Learn how to evaluate your tech stack so you can streamline your costs while improving the customer and employee experience.
Why a composable CDP is key to your retail media network strategy
A retail media network (RMN) lets marketplaces monetize one of their best assets: customer data. Here’s how to drive more value from your RMN using a composable CDP.
Why customer data platforms need to evolve to meet new industry demands
Find out how customer data platforms are being used by organizations and what features are essential for making full use of the technology’s potential.
How does a composable CDP use large language models (LLM)?
Learn how composable CDPs and LLMs work together for customized marketing campaign recommendations.
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