GrowthLoop Blog
Articles highlighting the power of unified data and tips for activating that data across customer journeys.
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10 resources to kick-start your data strategy in 2025
Watch, read, and listen through this list of top data strategy resources that will help your team build a plan for better data activation.
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Visual Audience Builder
SQL Audience Builder
Share Audiences
Audience Templates
Approvals & Governance
Why customer data platforms need to evolve to meet new industry demands
Find out how customer data platforms are being used by organizations and what features are essential for making full use of the technology’s potential.
How does a composable CDP use large language models (LLM)?
Learn how composable CDPs and LLMs work together for customized marketing campaign recommendations.
10 resources to kick-start your data strategy in 2025
Watch, read, and listen through this list of top data strategy resources that will help your team build a plan for better data activation.
How (and why) you should apply AI to your data cloud
Learn practical steps and best practices on how to leverage AI on top of your data cloud to get the most out of your customer data and elevate your marketing campaigns.
How Priceline democratized its data to power more personalized customer experiences
Learn how Priceline unified its data pipelines to democratize customer data and empower teams to deliver personalized experiences across channels.
Fast cars, fast marketers: How NASCAR builds rapid, targeted campaigns
Learn how NASCAR has built more than 1,900 targeted audiences (many in under a minute) while improving fan engagement across campaigns.
Scott Brinker on the universal data layer and the future of martech
Hear from Scott Brinker — the “Godfather of Martech” — on why now is such an exciting time for the technology that powers marketing operations.
Activating unified data: The team effort behind marketing an MLB team
Learn how a unified data strategy helps the Kansas City Royals launch remarkable marketing experiences to 7.2 million baseball fans.
How to fuel business growth with a data-driven culture (lessons from CHG Healthcare)
Explore how CHG Healthcare reinvented its data strategy from the inside out — including practical advice to help any organization navigate a similar switch.
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