GrowthLoop Blog
Articles highlighting the power of unified data and tips for activating that data across customer journeys.
Visual Audience Builder
SQL Audience Builder
Share Audiences
Audience Templates
Approvals & Governance
6 signs it's time to optimize your martech stack for better performance
Is one of your tech investments no longer helping your organization? Learn how to evaluate your tech stack so you can streamline your costs while improving the customer and employee experience.
All Posts
Visual Audience Builder
SQL Audience Builder
Share Audiences
Audience Templates
Approvals & Governance
How a cloud-centric data approach enhances the customer journey
Optimize the customer journey with cloud-centric data: a single source of truth for all customer data.
6 signs it's time to optimize your martech stack for better performance
Is one of your tech investments no longer helping your organization? Learn how to evaluate your tech stack so you can streamline your costs while improving the customer and employee experience.
Why a composable CDP is key to your retail media network strategy
A retail media network (RMN) lets marketplaces monetize one of their best assets: customer data. Here’s how to drive more value from your RMN using a composable CDP.
Why customer data platforms need to evolve to meet new industry demands
Find out how customer data platforms are being used by organizations and what features are essential for making full use of the technology’s potential.
How does a composable CDP use large language models (LLM)?
Learn how composable CDPs and LLMs work together for customized marketing campaign recommendations.
10 resources to kick-start your data strategy in 2025
Watch, read, and listen through this list of top data strategy resources that will help your team build a plan for better data activation.
How (and why) you should apply AI to your data cloud
Learn practical steps and best practices on how to leverage AI on top of your data cloud to get the most out of your customer data and elevate your marketing campaigns.
How Priceline democratized its data to power more personalized customer experiences
Learn how Priceline unified its data pipelines to democratize customer data and empower teams to deliver personalized experiences across channels.
Fast cars, fast marketers: How NASCAR builds rapid, targeted campaigns
Learn how NASCAR has built more than 1,900 targeted audiences (many in under a minute) while improving fan engagement across campaigns.
Looking for guidance on your Data Warehouse?
Supercharge your favorite marketing and sales tools with intelligent customer audiences built in BigQuery, Snowflake, or Redshift.