GrowthLoop University
A comprehensive resource to help you master first-party data marketing built on the enterprise cloud. Learn essential concepts around customer data platforms (CDPs), audience building, journey orchestration, AI, and more.
Featured Articles
Customer data platform (CDP)
Learn the basics of customer data platforms (CDPs), including the types of CDPs, use cases, and benefits.
CDP
Learn everything you need to know about CDPs, including types of customer data platforms, benefits of CDPs, and complementary technologies.
Customer data platform (CDP)
CDP
Learn everything you need to know about CDPs, including types of customer data platforms, benefits of CDPs, and complementary technologies.
Composable CDP
Customer Journeys
Explore the topic of customer journeys, including the key definitions, technology, and best practices that help support personalized interactions with a brand.
Customer journey
Customer Journeys
Explore the topic of customer journeys, including the key definitions, technology, and best practices that help support personalized interactions with a brand.
Customer journey orchestration
AI
Learn about artificial intelligence (AI) tech and concepts, including use cases, benefits, and types of generative AI marketing technologies.
Generative AI
AI
Learn about artificial intelligence (AI) tech and concepts, including use cases, benefits, and types of generative AI marketing technologies.
Large language model (LLM)
Identity resolution
Master the core topics and definitions around identity resolution. Learn why identity resolution is a critical concept for data-driven organizations and marketing teams.
Identity resolution
Identity resolution
Master the core topics and definitions around identity resolution. Learn why identity resolution is a critical concept for data-driven organizations and marketing teams.
Deterministic vs. probabilistic matching
The Modern Data Stack
Learn about the modern data stack, its components, and how growth-focused organizations are using it to improve revenue and streamline operations.
Data ingestion
The Modern Data Stack
Learn about the modern data stack, its components, and how growth-focused organizations are using it to improve revenue and streamline operations.
Data onboarding
Looking for guidance on your Data Warehouse?
Supercharge your favorite marketing and sales tools with intelligent customer audiences built in BigQuery, Snowflake, or Redshift.