GrowthLoop University
A comprehensive resource to help you master first-party data marketing built on the enterprise cloud. Learn essential concepts around compound marketing, audience and journey building, and agentic marketing.
Featured Articles
Customer data platform (CDP)
Learn the basics of customer data platforms (CDPs), including the types of CDPs, use cases, and benefits.
AI
Learn about artificial intelligence (AI) tech and concepts, including use cases, benefits, and types of generative AI marketing technologies.
Generative AI
AI
Learn about artificial intelligence (AI) tech and concepts, including use cases, benefits, and types of generative AI marketing technologies.
Large language model (LLM)
Customer Journeys
Explore the topic of customer journeys, including the key definitions, technology, and best practices that help support personalized interactions with a brand.
Customer journey
Customer Journeys
Explore the topic of customer journeys, including the key definitions, technology, and best practices that help support personalized interactions with a brand.
Customer journey orchestration
Identity resolution
Master the core topics and definitions around identity resolution. Learn why identity resolution is a critical concept for data-driven organizations and marketing teams.
Identity resolution
Identity resolution
Master the core topics and definitions around identity resolution. Learn why identity resolution is a critical concept for data-driven organizations and marketing teams.
Deterministic vs. probabilistic matching
The Modern Data Stack
Learn about the modern data stack, its components, and how growth-focused organizations are using it to improve revenue and streamline operations.
Data ingestion
The Modern Data Stack
Learn about the modern data stack, its components, and how growth-focused organizations are using it to improve revenue and streamline operations.
Data onboarding
CDP
Learn everything you need to know about CDPs, including types of customer data platforms, benefits of CDPs, and complementary technologies.
Composable CDP
CDP
Learn everything you need to know about CDPs, including types of customer data platforms, benefits of CDPs, and complementary technologies.
Customer data platform (CDP)
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