The playbook: From traditional CDP to cloud-native

Traditional CDPs are dead.
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Unlock exclusive insights on why traditional CDPs are failing and how a cloud-native, AI-powered approach is driving the next wave of marketing innovation.

Get instant access to the strategies already being used by the world’s most innovative marketing teams. Learn how to stay ahead and drive smarter, data-driven decisions — before your competition does.

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What's inside?

We’ve created the industry’s go-to resource for marketing teams ready to let go of the traditional CDP model and unleash the power of AI and their first-party data. Inside you’ll find:

A library of videos discussing biggest shifts across the industry, how AI is the future of marketing, how to unleash marketing creativity with AI, and more.
A detailed comparison between traditional CDPs and cloud-native solutions.
Free guides and resources to help you on your journey to the cloud.

Every week, we’ll publish new articles and videos so you’ll always have a feed of fresh content to share with your teammates.

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The writing is on the wall for traditional CDPs

Traditional CDPs made a promise to marketers: the path to higher ROI starts by creating a true customer 360 that everything centers around. But what they built was fundamentally flawed and promises were broken.

With the recent acquisitions of Lytics, mParticle, and Action IQ, it’s undeniable that the traditional model is a melting ice cube. Marketers are right to ask themselves:

How long can we afford to rely on a clunky, slow-to-respond system?
If the future is agentic, how can we take advantage of it?
Where do we start?

Find the answers to these questions and more in this exclusive playbook.

The future is cloud-native

The playbook: From traditional CDP to cloud-native

What's inside?

The writing is on the wall for traditional CDPs

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