Artificial intelligence (AI)

Learn the essential terms and concepts around AI, including use cases for AI technology, generative marketing platforms, agentic AI platforms, benefits of generative AI in marketing, and generative AI marketing technologies.

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Core definitions

Key topics that will help you learn about AI and generative marketing, and how they can elevate your marketing campaigns and experimentation.

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Generative AI

Dive into the topic of generative AI and how it's transforming work for marketing and data teams.

Large language model (LLM)

Understand the concept of a large language model (LLM) and how it plays a role in today's world of generative AI and generative marketing.

Agentic AI

Explore agentic AI, what it is, its benefits and challenges, and why businesses are leveraging it for smarter workflows.

Generative marketing

Learn about the concept of generative marketing and how it can streamline marketing workflows by improving campaign production speed and audience accuracy.

Generative AI in marketing

Learn how generative AI is transforming marketing work today, from content creation to strategy development, lead generation to campaign analysis.

Related concepts and terms

Dive into other key definitions to deepen your understanding of AI and its marketing use cases.

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AI decisioning

Learn about AI decisioning’s benefits, challenges, and best practices for leveraging AI data-driven decision-making in marketing.

Collaborative AI

Discover how collaborative AI combines human expertise with AI capabilities to improve efficiency and personalization, along with its benefits and challenges.

Related technology, platforms, and software

Learn about types of platforms and software that leverage artificial intelligence (AI).

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Generative marketing platform

Discover how generative marketing platforms (genMP) enhance marketing workflows and enable marketers to efficiently create and iterate personalized campaigns within composable customer data platforms (CDPs).