Everything you need to know about identity resolution

Master the core topics and definitions around identity resolution. Learn why identity resolution is a critical concept for data-driven organizations and marketing teams.

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Core definitions

Explore the fundamental terms and concepts of identity resolution to understand why its an important component of data-driven sales and marketing strategies.

Identity resolution

Get insight into identity resolution, including its role in creating a unified customer view, types of identity resolution methods, and the benefits and challenges associated with implementing identity resolution strategies.

Deterministic vs. probabilistic matching

Understand the difference between deterministic vs. probabilistic matching and how these methods help marketers launch more personalized campaigns.

Identity graph

Explore how identity graphs give teams a 360-degree customer view and the data needed to target ads without cookies.

Data governance

What is data governance, and what should marketers know about it? Learn how it can help teams do more with data and best practices for implementation.

Related concepts and terms

Dive into other key definitions to deepen your understanding of identity resolution and how it helps data-driven organizations.

Entity resolution

Discover how entity resolution works and why it matters for data-driven organizations and marketing teams. Learn the difference between entity resolution and identity resolution.

Customer 360

Get a comprehensive understanding of Customer 360, including its benefits, challenges, use cases, and the implementation steps involved.

Data onboarding

Learn how data onboarding helps marketing teams combine online and offline data to launch more personalized and effective campaigns.

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