The Modern Data Stack

Learn about the modern data stack, its components, and how growth-focused organizations are using it to improve revenue and streamline operations.

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Core concepts

Explore the fundamental terms and concepts of the modern data stack and understand how they play a role in growth-minded data and marketing strategies.

Data ingestion

See how data ingestion helps organizations collect, store, organize, and use customer data for marketing and other business purposes.

Data onboarding

Learn how data onboarding helps marketing teams combine online and offline data to launch more personalized and effective campaigns.

Data modeling

Learn how data modeling helps marketing teams activate their customer data to deliver better experiences and drive business.

Customer data activation

Learn about the role of customer data activation in modern marketing, and how companies can activate data to drive more informed campaigns and higher revenue.

First-party data

Learn about first-party data, how to collect it, and why it matters for delivering effective marketing campaigns.

First-party data strategy

Learn how to develop a first-party data strategy that empowers marketers to deliver personalized customer outreach and campaigns.

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