Guide to maximizing ROAS in a cookieless world
Digital advertising is an essential way to reach customers across their many online channels — but evolving privacy regulations have made tracking and targeting audiences harder than ever. This guide provides best practices and resources for improving ad performance in our privacy-focused era.
Without third-party cookies, it’s seemingly harder for marketers to target customers with tailored ads. 41% of marketers expect their biggest challenge to be the inability to track the right data. 44% even predict they’ll need to spend 5-25% more to reach the same goals they had set in 2021.
Keeping that in mind, this guide offers practical tips and advice for launching ad campaigns that maximize return on ad spend (ROAS) without third-party cookies.
In this guide, you'll learn:
- What is the "cookiepocalypse" and how does it relate to ROAS?
- Alternative data collection methods
- Five steps for maximizing ROAS with GrowthLoop and MetaRouter
- Example use cases for improving ROAS in a cookieless world
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