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Everything you need to know about compound marketing
Compound marketing is a new marketing approach that drives rapidly compounding growth by accelerating marketing iteration using agentic AI powered by first-party data.
See it in actionWhat is compound marketing?
Compound marketing is a new marketing approach that drives rapidly compounding growth. Marketers accelerate campaign iteration using agentic AI powered by first-party data.
Compound marketing decreases marketing cycle time, often from quarters or months to weeks or days. Not only does this have the potential to increase revenue in a shorter timeframe, it can also reduce costs thanks to more efficient processes. Beyond the efficiency gains, the most exciting outcome from compound marketing is its ability to drive meaningful and measurable growth.
Agentic AI and the data cloud are two core components of compound marketing and the Compound Marketing Engine — it’s what enables a faster marketing cycle and rapid growth. The agentic AI is powered by the first-party data in the cloud, providing campaign analysis and suggestions that allow marketing organizations to iterate faster and achieve higher ROI.
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Agents learn from cloud and performance data
the best audiences
Agents suggest and create precise audiences
Agents suggest and build personalized journeys
approval
Marketers approve and adjust as needed
Campaigns activate across channels from GrowthLoop
YOUR DATA CLOUD
Compound marketing resources
What is compound marketing?
Compound marketing transforms the traditional marketing cycle by applying agentic AI to accelerate every step — from audience building to journey orchestration to performance optimization.
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How a compound marketing engine works
The Compound Marketing Engine gives marketers the power to deliver hyper-personalized, AI-driven campaigns at scale by accelerating the marketing cycle, eliminating manual bottlenecks, and driving compounding growth across channels using first-party data.
Introducing: compound marketing
With the launch of the Compound Marketing Engine, GrowthLoop introduces a new era where marketers can accelerate their marketing cycles, iterate faster, and grow exponentially.
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How the Compound Marketing Engine powers RMN growth
The GrowthLoop Compound Marketing Engine enables faster, AI-optimized, and high-performing retail media network campaigns.
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Compound Marketing Engine vs. composable CDP
Learn how a Compound Marketing Engine builds upon composable CDP capabilities by putting the power of agentic AI, powered by your cloud data.
Learn the difference
First look: The Compound Marketing Engine
See first-hand how GrowthLoop’s platform ends frustrating marketing cycles using agentic AI on your data cloud. This webinar is for anyone who has felt stuck in a slow, fragmented system, knowing that there must be a better way.
Watch the webinar
Agentic AI: The superpower underlying GrowthLoop’s Compound Marketing Engine
AI doesn’t have to be a black box or a gimmick. GrowthLoop’s Compound Marketing Engine uses agentic AI to help marketers move faster, experiment smarter, and continuously improve their campaigns.
How agentic AI is elevating marketers, not replacing them
Agentic AI is shaping a new world in marketing. What does that mean for the humans behind it? Let’s explore how AI agents elevate marketers and why agentic AI won’t replace them.
See how the Compound Marketing Engine works
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GrowthLoop is a Compound Marketing Engine
Traditional CDPs and marketing clouds
Compound Marketing Engine
Compound marketing FAQs
Compound marketing is a new marketing approach that drives rapidly compounding growth. Marketers accelerate marketing iteration using agentic AI powered by first-party data.
If you’ve spent time investing, you’ve likely heard of the concept of compound interest. This concept is so renowned that Albert Einstein is attributed with describing compound interest as the “eighth wonder of the world.”
When you’re talking about a savings account, there’s a big difference between interest that compounds at 1% annually vs. 1% daily.
Now, apply that concept to the marketing cycle. What if your marketing programs could improve at 1% a day vs. 1% year? That’s compound marketing.
The key to that growth is a faster marketing cycle, powered by quicker iterations and experimentation. A Compound Marketing Engine enables that iteration speed using agentic AI powered by first-party data in the enterprise cloud.
Two major trends in the marketing world are coming to a head: the influence of AI (in particular, agentic AI) and the rise of the data cloud.
It’s a cliche at this point: AI is changing marketing. But unlike other tech shifts we’ve seen in marketing (think: television, internet, mobile), AI is changing how we create marketing vs. how people consume marketing.
Then there’s the data cloud—the widespread adoption of the enterprise cloud as an organization’s single source of truth.
Agentic AI and the data cloud are two core components of compound marketing — it’s what enables a faster marketing cycle and rapid growth. The agentic AI is powered by the first-party data in the cloud, providing campaign analysis and suggestions that allow marketing organizations to iterate faster and achieve higher ROI.
Compound marketing ultimately decreases marketing cycle time, often from quarters or months to weeks or days. Not only does this have the potential to increase revenue in a shorter timeframe, it can also reduce costs thanks to more efficient processes.
Beyond the efficiency gains, the most exciting outcomes from compound marketing are in its ability to drive meaningful and measurable growth.
Here are some examples of how customers are using the GrowthLoop Compound Marketing Engine and the results they’ve seen:
At Indeed, the marketing team used GrowthLoop to boost marketing velocity by 8X and increase revenue by 20%.
At Allegro, one of Europe’s largest e-commerce marketplaces, the team used GrowthLoop to create an AI-powered retail media network solution that led to a 2X increase in return on ad spend (ROAS); a 60%+ increase in gross merchandise value (GMV) on DMV360, Meta, TikTok, and YouTube; and a nearly 4X improvement in click-through rate and 70% decrease in cost-per-click on Meta.
Compound marketing ultimately decreases marketing cycle time, often from quarters or months to weeks or days. Not only does this have the potential to increase revenue in a shorter timeframe, it can also reduce costs thanks to more efficient processes.
Here are some examples of how customers are using the GrowthLoop Compound Marketing Engine and the results they’ve seen:
At Indeed, the marketing team used GrowthLoop to boost marketing velocity by 8X and increase revenue by 20%.
A Compound Marketing Engine is an enterprise solution powered by agentic AI on the data cloud. It helps marketers drive compound growth by accelerating the marketing cycle to:
-Propose audiences and customer journeys
-Trigger campaigns across channels
-Continuously analyze performance data to make suggestions for campaign optimization
A Compound Marketing Engine has three defining features:
-Operates on top of a data cloud - This accelerates campaign launch and iteration, allows compliant access to all data, and reduces manual workarounds. It also operates on your organization’s existing enterprise data cloud (such as BigQuery, Snowflake, Databricks, or Amazon Redshift), so it drives faster implementation, better security, and decreased cost.
-Operates across all marketing and advertising channels - This allows it to optimize holistically, create unified audiences and customer journeys, and measure impact more accurately.
-Runs agentic AI - With human approval, agentic AI builds audiences and executes journeys across channels. A Compound Marketing Engine features a chat-based interface that allows the marketer to activate agentic AI to address multiple marketing tasks simultaneously.
Both a Compound Marketing Engine and a composable CDP are built on top of the data cloud and use a composable architecture, meaning they preserve the single source of truth in the data cloud and activate campaigns across every channel.
A Compound Marketing Engine builds upon composable CDP capabilities by putting the power of agentic AI, fueled by your cloud data, into the hands of your marketing team.
Yes. The Compound Marketing Engine works with any enterprise data cloud, including Google BigQuery, Snowflake, Databricks, AWS Redshift, and more.
The Compound Marketing Engine is built for next-generation marketing teams who believe in collaborating with AI agents to build 1:1 personalization rooted in the data cloud.
When using a Compound Marketing Engine like GrowthLoop, it’s important to note that a human is in control at every stage of the compound marketing cycle. Marketers still set the goals and approve or edit what AI suggests.
We believe AI isn’t here to replace marketers, but instead to give marketers new superpowers that elevate their work and drive faster results.
What our customers say about us
GrowthLoop takes a process that is very time consuming, upwards of an hour, down to almost nothing, less than 10 minutes! It is incredibly intuitive and easy to use, and you don't need a lot of background or training in order to be proficient with it. I build multiple campaigns a week and use GrowthLoop for almost all of them!
The Growthloop product has been super helpful for our unique targeting use cases and saving time.
We can start automated fan journeys across multiple communication platforms.
The GrowthLoop team themselves have been amazing to work with. They are more like team members than vendors, and I never have to wait long for help and support when I have questions or user-error issues.
GrowthLoop excels at simplifying data exploration and audience targeting. It allows our marketing team to apply complex logic without needing deep technical expertise, streamlining our processes.
They are very good at contextualizing data and are highly engaged in helping us to develop new destinations and activate new datasets.
An incredibly intuitive platform that has allowed us to action our data at the speed of business.
The tool enables Marketers/users to choose and estimate target audience for analysis and reporting purposes. It is a time-saving solution.
It's super easy (and enjoyable) to collaborate with the team and ensure our Audience Builder is set up for success with our marketers & agencies.
It's really helpful when you want to gauge audience opportunity. Previously, I had to submit a ticket and wait ~3 days for a team to pull the data, but now I can do it on my own.
There hasn't been a question unanswered, or a task un-addressed. Super responsive and kind.
We have been using the GL app very frequently because we create a lot of journeys for media vendors. As time goes on GrowthLoop app has been updated with multiple new features that were useful for us.
Growth Loop was designed with non technical marketers in mind: it has an intuitive UI, and displays your company's data in a way that helps you to understand what is available to you, and what tables it lives in; without needing help from your analytics team.
The audience builder is user-friendly and makes it simple to filter audiences.
… Allows for the implementation of highly complex technical requirements, which has made GrowthLoop a unique asset in many uses where other technologies haven't been able to meet our demands.
I've worked 6 years integrating CDPs within our organization and all have been great. Having a CDP as an integrated and integral element of the technology and data infrastructure is very enabling.
The GrowthLoop team is supportive and communicates any issues well ahead of time. They also share new features frequently.
We love how easy it is to use GrowthLoop. As a result, we don't need to spend a lot of time training our users or writing lengthy training documentation. Insead, we can give a brief overview of the tool and our teams can easily begin creating audiences on their own.
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