Why Hendrick Automotive Group chose GrowthLoop to boost lead conversions
A scalable solution to activate first-party data, enhance lead targeting, and drive 3x higher conversions across dealerships.
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Hendrick Automotive Group, one of the largest automotive retailers in the Southeastern U.S. with over 100 dealerships, sought a streamlined way to leverage their first-party data and improve conversions for high-quality leads.
Hendrick’s opportunity to scale conversions
After achieving a 3x increase in conversion rates in a recent testing period using predictive models built with Google’s iBQML, Hendrick wanted a scalable, sustainable solution for activating audience data across its dealerships. GrowthLoop’s composable customer data platform (CDP) provided the solution, enabling Hendrick’s lean marketing team to optimize data activation, refine lead targeting, and drive engagement across digital channels
Overcoming barriers to growth
Fragmented data limiting activation: With their transition from Redshift to BigQuery, Hendrick needed a streamlined way to unify first-party data across dealerships to activate campaigns more effectively.
Small team, big goals: With a small marketing team, Hendrick required a simple, efficient tool to scale predictive modeling and lead activation without intensive manual processes.
Need for better high-quality lead conversion: Despite a large volume of high-value leads, Hendrick needed targeted campaigns to convert these leads consistently over time, while optimizing ad spend and engagement.
How GrowthLoop delivered the solution
GrowthLoop’s platform integrated seamlessly with Hendrick’s Google Cloud BigQuery environment, transforming how their team activated predictive models and fully leveraged first-party data. By scaling iBQML models developed in the testing phase, Hendrick now automates audience segmentation and ad targeting without needing to recreate models manually for each dealership.
GrowthLoop’s intuitive interface empowered their data engineers and marketers to deploy campaigns effortlessly across Google and Facebook, improving lead conversion and engagement.
Driving impactful results with GrowthLoop
With GrowthLoop, Hendrick is positioned to see substantial improvements in lead conversions, ad targeting efficiency, and overall engagement. Projected outcomes include:
- Higher lead conversion rates: Scaled predictive modeling and targeted campaigns will allow Hendrick to convert high-value leads effectively, boosting revenue across dealerships.
- Enhanced operational efficiency: With streamlined campaign activation and less manual data handling, Hendrick’s team can optimize lead targeting and gain insights into campaign performance for better decision-making.
- Increased cross-sell revenue: GrowthLoop’s segmentation tools will enable Hendrick to expand into personalized offers for vehicle accessories, services, and leasing, enhancing customer lifetime value.
Learn how GrowthLoop can help you meet your goals
Get in touch with our team to learn how you can use GrowthLoop to activate data from your data warehouse to drive more revenue.