Bob Flores, Enterprise Account Director at Snowflake

Bob Flores, Enterprise Account Director at Snowflake shares his perspective on the evolution of the MarTech space–most notably, how the data cloud is disrupting the traditional CDP market. Watch the full episode to learn more about why more organizations are rejecting the idea of data silos and moving toward a single source of truth in their organization–their data clouds.

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How Priceline democratized its data to power more personalized customer experiences

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Fast cars, fast marketers: How NASCAR builds rapid, targeted campaigns

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Bob Flores, Enterprise Account Director at Snowflake

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Bob Flores, Enterprise Account Director at Snowflake shares his perspective on the evolution of the MarTech space–most notably, how the data cloud is disrupting the traditional CDP market. Watch the full episode to learn more about why more organizations are rejecting the idea of data silos and moving toward a single source of truth in their organization–their data clouds.

Bob Flores, Enterprise Account Director at Snowflake

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    Visual Audience Builder

  • SQL Audience Builder

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  • Audience Templates
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  • Approvals and Governance
    Approvals & Governance
How Priceline democratized its data to power more personalized customer experiences

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Learn how Priceline unified its data pipelines to democratize customer data and empower teams to deliver personalized experiences across channels.

Read Story
Fast cars, fast marketers: How NASCAR builds rapid, targeted campaigns

Fast cars, fast marketers: How NASCAR builds rapid, targeted campaigns

Learn how NASCAR has built more than 1,900 targeted audiences (many in under a minute) while improving fan engagement across campaigns.

Read Story
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