Bob Flores, Enterprise Account Director at Snowflake shares his perspective on the evolution of the MarTech space–most notably, how the data cloud is disrupting the traditional CDP market. Watch the full episode to learn more about why more organizations are rejecting the idea of data silos and moving toward a single source of truth in their organization–their data clouds.
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How a cloud-centric data approach enhances the customer journey
Optimize the customer journey with cloud-centric data: a single source of truth for all customer data.
Read Story6 signs it's time to optimize your martech stack for better performance
Is one of your tech investments no longer helping your organization? Learn how to evaluate your tech stack so you can streamline your costs while improving the customer and employee experience.
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A retail media network (RMN) lets marketplaces monetize one of their best assets: customer data. Here’s how to drive more value from your RMN using a composable CDP.
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