Bob Flores, Enterprise Account Director at Snowflake shares his perspective on the evolution of the MarTech space–most notably, how the data cloud is disrupting the traditional CDP market. Watch the full episode to learn more about why more organizations are rejecting the idea of data silos and moving toward a single source of truth in their organization–their data clouds.
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Why customer data platforms need to evolve to meet new industry demands
Find out how customer data platforms are being used by organizations and what features are essential for making full use of the technology’s potential.
Read StoryHow does a composable CDP use large language models (LLM)?
Learn how composable CDPs and LLMs work together for customized marketing campaign recommendations.
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Watch, read, and listen through this list of top data strategy resources that will help your team build a plan for better data activation.
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