In this episode, Chris Sell hosts a discussion with Brian Himstedt, CIO of the Kansas City Royals. Brian shares insights on how his team chose and implemented the modern data stack. The two discuss the benefits of starting with a "Customer 72" rather than a full 360 to focus on driving value incrementally while scaling.
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AI ROI explained: How to prove the value of AI for driving business growth
Learn how to measure the ROI of AI in marketing and sales, including benefits to consider and ways to use AI to drive tangible results.
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Journey building just got easier with GrowthLoop
Break free from rigid journey builders: Learn how to build dynamic, real-time customer journeys with GrowthLoop
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How a cloud-centric data approach enhances the customer journey
Optimize the customer journey with cloud-centric data: a single source of truth for all customer data.
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Visual Audience Builder
SQL Audience Builder
Share Audiences
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Approvals & Governance
AI ROI explained: How to prove the value of AI for driving business growth
Learn how to measure the ROI of AI in marketing and sales, including benefits to consider and ways to use AI to drive tangible results.
Read StoryJourney building just got easier with GrowthLoop
Break free from rigid journey builders: Learn how to build dynamic, real-time customer journeys with GrowthLoop
Read StoryHow a cloud-centric data approach enhances the customer journey
Optimize the customer journey with cloud-centric data: a single source of truth for all customer data.
Read Story