In this episode, Chris Sell hosts a discussion with Brian Himstedt, CIO of the Kansas City Royals. Brian shares insights on how his team chose and implemented the modern data stack. The two discuss the benefits of starting with a "Customer 72" rather than a full 360 to focus on driving value incrementally while scaling.
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How a cloud-centric data approach enhances the customer journey
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6 signs it's time to optimize your martech stack for better performance
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Visual Audience Builder
SQL Audience Builder
Share Audiences
Audience Templates
Approvals & Governance
How a cloud-centric data approach enhances the customer journey
Optimize the customer journey with cloud-centric data: a single source of truth for all customer data.
Read Story6 signs it's time to optimize your martech stack for better performance
Is one of your tech investments no longer helping your organization? Learn how to evaluate your tech stack so you can streamline your costs while improving the customer and employee experience.
Read StoryWhy a composable CDP is key to your retail media network strategy
A retail media network (RMN) lets marketplaces monetize one of their best assets: customer data. Here’s how to drive more value from your RMN using a composable CDP.
Read Story