In this episode, Chris Sell hosts a discussion with Brian Himstedt, CIO of the Kansas City Royals. Brian shares insights on how his team chose and implemented the modern data stack. The two discuss the benefits of starting with a "Customer 72" rather than a full 360 to focus on driving value incrementally while scaling.
More GrowthLoop Content
Visual Audience Builder
SQL Audience Builder
Share Audiences
Audience Templates
Approvals & Governance

GrowthLoop named 2025 Google Cloud Partner of the Year
GrowthLoop recognized as a 2025 Google Cloud Partner of the Year. Read all about it.
Read Story
GrowthLoop Wins 2025 Google Cloud Partner of the Year in Data & Analytics - Business Intelligence Category
Award Recognizes AI-Powered Innovation and Follows the Launch of its Category-defining Compound Marketing Engine
Read Story
GrowthLoop Unveils its Compound Marketing Engine, Revolutionizing How the World’s Leading Enterprises Drive AI-Powered Growth
GrowthLoop launches the first-ever Compound Marketing Engine, powered by agentic AI and first-party data, to help enterprises accelerate the marketing cycle, drive compounding growth, and deliver AI-optimized campaigns across every channel.
Read StoryMore Flywheel Content
Visual Audience Builder
SQL Audience Builder
Share Audiences
Audience Templates
Approvals & Governance

GrowthLoop named 2025 Google Cloud Partner of the Year
GrowthLoop recognized as a 2025 Google Cloud Partner of the Year. Read all about it.
Read Story
GrowthLoop Wins 2025 Google Cloud Partner of the Year in Data & Analytics - Business Intelligence Category
Award Recognizes AI-Powered Innovation and Follows the Launch of its Category-defining Compound Marketing Engine
Read Story
GrowthLoop Unveils its Compound Marketing Engine, Revolutionizing How the World’s Leading Enterprises Drive AI-Powered Growth
GrowthLoop launches the first-ever Compound Marketing Engine, powered by agentic AI and first-party data, to help enterprises accelerate the marketing cycle, drive compounding growth, and deliver AI-optimized campaigns across every channel.
Read Story