In this episode, Chris Sell hosts a discussion with Brian Himstedt, CIO of the Kansas City Royals. Brian shares insights on how his team chose and implemented the modern data stack. The two discuss the benefits of starting with a "Customer 72" rather than a full 360 to focus on driving value incrementally while scaling.
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How Priceline democratized its data to power more personalized customer experiences
Learn how Priceline unified its data pipelines to democratize customer data and empower teams to deliver personalized experiences across channels.
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Fast cars, fast marketers: How NASCAR builds rapid, targeted campaigns
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More Flywheel Content
Visual Audience Builder
SQL Audience Builder
Share Audiences
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Approvals & Governance
How Priceline democratized its data to power more personalized customer experiences
Learn how Priceline unified its data pipelines to democratize customer data and empower teams to deliver personalized experiences across channels.
Read StoryFast cars, fast marketers: How NASCAR builds rapid, targeted campaigns
Learn how NASCAR has built more than 1,900 targeted audiences (many in under a minute) while improving fan engagement across campaigns.
Read Story