Brian Himstedt drives value while scaling with 'Customer 72'

In this episode, Chris Sell hosts a discussion with Brian Himstedt, CIO of the Kansas City Royals. Brian shares insights on how his team chose and implemented the modern data stack. The two discuss the benefits of starting with a "Customer 72" rather than a full 360 to focus on driving value incrementally while scaling.

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Brian Himstedt drives value while scaling with 'Customer 72'

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In this episode, Chris Sell hosts a discussion with Brian Himstedt, CIO of the Kansas City Royals. Brian shares insights on how his team chose and implemented the modern data stack. The two discuss the benefits of starting with a "Customer 72" rather than a full 360 to focus on driving value incrementally while scaling.

Brian Himstedt drives value while scaling with 'Customer 72'

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    Approvals & Governance
GrowthLoop named 2025 Google Cloud Partner of the Year

GrowthLoop named 2025 Google Cloud Partner of the Year

GrowthLoop recognized as a 2025 Google Cloud Partner of the Year. Read all about it.

Read Story
GrowthLoop Wins 2025 Google Cloud Partner of the Year in Data & Analytics - Business Intelligence Category

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Award Recognizes AI-Powered Innovation and Follows the Launch of its Category-defining Compound Marketing Engine

Read Story
GrowthLoop Unveils its Compound Marketing Engine,  Revolutionizing How the World’s Leading Enterprises Drive AI-Powered Growth

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GrowthLoop launches the first-ever Compound Marketing Engine, powered by agentic AI and first-party data, to help enterprises accelerate the marketing cycle, drive compounding growth, and deliver AI-optimized campaigns across every channel.

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