Everything you need to know about customer journeys

Explore the topic of customer journeys, including the key definitions, technology, and best practices that help support personalized interactions with a brand.

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Core definitions

Learn the fundamental terms and concepts of customer journeys, exploring their effect on interactions between customers and brands.

Customer journey

Get a comprehensive overview of customer journeys, including the stages, industry variations, and how to use customer journeys to enhance customer satisfaction and loyalty.

Customer journey orchestration

Learn the concept of customer journey orchestration (CJO) and its role in coordinating a customer's experience in real-time. See examples, benefits, CJO tools, and how to get started with journey orchestration.

Customer journey stages

Understand the five customer journey stages, including best practices and examples for each stage of the customer lifecycle.

Customer persona

How well do you understand your customer personas? Learn how to build a useful persona and how to implement it in your marketing strategy and journey orchestration.

Customer journey map

See how to create an effective customer journey map and how it can benefit your marketing and sales efforts. Plus, get free customer journey map templates.

Related concepts and terms

Dive into other key definitions to deepen your understanding of customer journeys and journey orchestration.

Buyer journey

Master your knowledge of the buyer journey by diving into each buyer journey stage, best practices, and industry-specific examples.

Marketing channel

You’ve used and encountered marketing channels — but what are they? Learn how they fit into the customer journey how to choose the right ones.

Customer personalization

Your audience expects customer personalization, but how do you execute it? Learn to personalize campaigns, including the teams, tools, and tactics involved.

Cross-channel marketing

Get essential knowledge about cross-channel strategies, including benefits, best practices, and steps for implementation.

Omnichannel marketing

See how omnichannel marketing can create a seamless and personalized customer experience across various channels. Dive into best practices and omnichannel marketing examples.

Marketing automation

Master the concept of marketing automation and learn about various automation solutions that can streamline campaigns while boosting engagement and revenue.

Customer segmentation models

Expand your knowledge of customer segmentation with a deep dive into the different segmentation models and how to use them in your marketing campaigns.

Campaign metrics

Deepen your knowledge of the most critical metrics you should track for customer journeys and campaigns.

Return on ad spend (ROAS)

Learn what return on ad spend (ROAS) is and how to calculate it, including tips to maximize your ad campaign efficiency.

Customer acquisition cost (CAC)

Find out how to calculate customer acquisition cost (CAC) and how to use it to determine your marketing campaign ROI.

Customer lifetime value (CLV)

Learn the definition of customer lifetime value (CLV), the customer lifetime value formula, and the difference between CLV and CAC.

Multi-touch attribution

Learn about multi-touch attribution formulas and how they help you determine the effectiveness of each touchpoint along the customer journey.