How NASCAR builds audiences in seconds

How NASCAR launches personalized audiences in under a minute

With their unique architecture and unified data, NASCAR has built more than 4,000 audiences and launched two thousand campaigns — all with previously unimaginable speed and agility.

Join Damian Arbuckle, Senior Director of Consumer Intelligence at NASCAR, Michelene Rabbitt, Head of Sports & Music, Snowflake, and GrowthLoop’s Chief Data Strategy Officer, Anthony Rotio to hear how NASCAR is revolutionizing how the sports industry leverages customer data to drive meaningful connections with its fans. To avoid siloed information stored across multiple sources, NASCAR migrated their data to a single view on the Snowflake Data Cloud with an activation layer to drive growth. With this unique architecture, they’ve built more than 4,000 audiences and launched 2,000 campaigns–all with previously unimaginable speed and agility.

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