Sports team and entertainment venue marketers have the unique ability to tap into emotional highs and build on decades of team loyalty as they reach out to both lifelong fans and newcomers alike.

But to maximize sales, provide a stellar in-stadium experience, and stay resilient through wins and losses, organizations need a complete and actionable view of each fan. We call this the "fan 360."

Marketers are most effective when they can approach individual fans with highly personalized and targeted offers that reflect their unique interests and preferences. And they need to confidently segment customers based on their real-time data to deliver meaningful messages in the moment.

Delivering these timely campaigns isn’t easy, though. The modern fan experience spans literally dozens of channels. Teams can’t rely on just one or two channels to inform their campaigns, nor can they wait weeks to merge and activate data from across channels. By maintaining a single view on each fan, you can have trusted data ready to deliver engaging messages on the most effective channels in the precise moment they will be most impactful.

So, how do you build that fan 360 and maximize your sports marketing potential? This guide will kickstart your journey to build a fan 360 view and launch bespoke campaigns that will have your team's fanbase roaring with excitement. You'll learn:

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