Marketing
Scott Brinker on the universal data layer and the future of martech
Hear from Scott Brinker — the “Godfather of Martech” — on why now is such an exciting time for the technology that powers marketing operations.
Goodbye, closed-loop marketing: Why it's time for the unified loop
Find out why closed-loop marketing falls short in enabling business agility and how a unified loop unlocks intuitive, truly personalized customer experiences.
How to maximize ROAS without third-party cookies
Digital advertising is an essential way to reach customers across their many online channels — but evolving privacy regulations have made tracking and targeting audiences harder than ever. This guide provides best practices and resources for improving ad performance in our privacy-focused era.
Salesforce Audience Builder retirement: What are my alternatives?
Discover alternatives to the no-code, marketer-friendly audience segmentation tool.
How to create the best customer acquisition strategy to attract new buyers
Learn how to develop a customer acquisition strategy that converts shoppers into customers, including expert tips and examples for B2B and B2C.
Cross-selling and upselling explained: How to increase customer order value
Learn how to successfully cross-sell and upsell in B2B and B2C to maximize your customer lifetime value.
Looking for guidance on your Data Warehouse?
Supercharge your favorite marketing and sales tools with intelligent customer audiences built in BigQuery, Snowflake, or Redshift.