GrowthLoop Blog
Articles highlighting the power of unified data and tips for activating that data across customer journeys.
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Fast cars, fast marketers: How NASCAR builds rapid, targeted campaigns
Learn how NASCAR has built more than 1,900 targeted audiences (many in under a minute) while improving fan engagement across campaigns.
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How Priceline democratized its data to power more personalized customer experiences
Learn how Priceline unified its data pipelines to democratize customer data and empower teams to deliver personalized experiences across channels.
Fast cars, fast marketers: How NASCAR builds rapid, targeted campaigns
Learn how NASCAR has built more than 1,900 targeted audiences (many in under a minute) while improving fan engagement across campaigns.
Scott Brinker on the universal data layer and the future of martech
Hear from Scott Brinker — the “Godfather of Martech” — on why now is such an exciting time for the technology that powers marketing operations.
Activating unified data: The team effort behind marketing an MLB team
Learn how a unified data strategy helps the Kansas City Royals launch remarkable marketing experiences to 7.2 million baseball fans.
How to fuel business growth with a data-driven culture (lessons from CHG Healthcare)
Explore how CHG Healthcare reinvented its data strategy from the inside out — including practical advice to help any organization navigate a similar switch.
Goodbye, closed-loop marketing: Why it's time for the unified loop
Find out why closed-loop marketing falls short in enabling business agility and how a unified loop unlocks intuitive, truly personalized customer experiences.
Why companies are failing to create a single customer view (and how to fix it)
Learn why organizations don’t actually have a single view of their customers and how to fix it to deliver personalized and relevant sales and marketing.
Data strategy: Why you need one and how to get started
Learn how a data strategy anchored by a central data warehouse lets you activate customer data successfully and make better business decisions company-wide.
Finding the best customer data platform: Why composability should be in your RFP
There are hundreds of customer data platform options. How can you find the best fit for your team? Download our free CDP RFP template to help with your search.
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