GrowthLoop Blog
Articles highlighting the power of unified data and tips for activating that data across customer journeys.
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6 signs it's time to optimize your martech stack for better performance
Is one of your tech investments no longer helping your organization? Learn how to evaluate your tech stack so you can streamline your costs while improving the customer and employee experience.
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Scott Brinker on the universal data layer and the future of martech
Hear from Scott Brinker — the “Godfather of Martech” — on why now is such an exciting time for the technology that powers marketing operations.
Activating unified data: The team effort behind marketing an MLB team
Learn how a unified data strategy helps the Kansas City Royals launch remarkable marketing experiences to 7.2 million baseball fans.
How to fuel business growth with a data-driven culture (lessons from CHG Healthcare)
Explore how CHG Healthcare reinvented its data strategy from the inside out — including practical advice to help any organization navigate a similar switch.
Goodbye, closed-loop marketing: Why it's time for the unified loop
Find out why closed-loop marketing falls short in enabling business agility and how a unified loop unlocks intuitive, truly personalized customer experiences.
Why companies are failing to create a single customer view (and how to fix it)
Learn why organizations don’t actually have a single view of their customers and how to fix it to deliver personalized and relevant sales and marketing.
Data strategy: Why you need one and how to get started
Learn how a data strategy anchored by a central data warehouse lets you activate customer data successfully and make better business decisions company-wide.
Finding the best customer data platform: Why composability should be in your RFP
There are hundreds of customer data platform options. How can you find the best fit for your team? Download our free CDP RFP template to help with your search.
Unified data, unified teams: The blueprint for data transformation
"Data transformation" is more than just a buzzword. Learn why.
How to maximize ROAS without third-party cookies
Digital advertising is an essential way to reach customers across their many online channels — but evolving privacy regulations have made tracking and targeting audiences harder than ever. This guide provides best practices and resources for improving ad performance in our privacy-focused era.
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