GrowthLoop Blog
Articles highlighting the power of unified data and tips for activating that data across customer journeys.
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Fast cars, fast marketers: How NASCAR builds rapid, targeted campaigns
Learn how NASCAR has built more than 1,900 targeted audiences (many in under a minute) while improving fan engagement across campaigns.
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Visual Audience Builder
SQL Audience Builder
Share Audiences
Audience Templates
Approvals & Governance
Unified data, unified teams: The blueprint for data transformation
"Data transformation" is more than just a buzzword. Learn why.
How to maximize ROAS without third-party cookies
Digital advertising is an essential way to reach customers across their many online channels — but evolving privacy regulations have made tracking and targeting audiences harder than ever. This guide provides best practices and resources for improving ad performance in our privacy-focused era.
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Hightouch vs Census vs GrowthLoop: Which one is the best for data activation in 2024?
Hightouch vs Census: one is best for data engineers and the other for less experienced users. But for marketers, there’s a better alternative. Learn more.
Guide: Using the GrowthLoop composable customer data platform on Amazon Redshift
Discover how an AWS customer data platform (CDP) will help your marketing team create targeted campaigns faster, improving revenue and ROI.
Salesforce Audience Builder retirement: What are my alternatives?
Discover alternatives to the no-code, marketer-friendly audience segmentation tool.
How to create the best customer acquisition strategy to attract new buyers
Learn how to develop a customer acquisition strategy that converts shoppers into customers, including expert tips and examples for B2B and B2C.
Cross-selling and upselling explained: How to increase customer order value
Learn how to successfully cross-sell and upsell in B2B and B2C to maximize your customer lifetime value.
How to craft a successful winback campaign to recover lost customers
Explore proven strategies for activating a successful winback campaign and the pitfalls to avoid.
Marketers: Here’s why you need a data warehouse
Dive into how data warehouses unlock powerful campaigns for marketers and valuable insights for data teams.
Looking for guidance on your Data Warehouse?
Supercharge your favorite marketing and sales tools with intelligent customer audiences built in BigQuery, Snowflake, or Redshift.