GrowthLoop Blog
Articles highlighting the power of unified data and tips for activating that data across customer journeys.
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Introducing compound marketing: accelerate the marketing cycle and unlock compounding growth
With the launch of the Compound Marketing Engine, GrowthLoop introduces a new era where marketers can accelerate their marketing cycles, iterate faster, and grow exponentially.
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Approvals & Governance
6 signs it's time to optimize your martech stack for better performance
Is one of your tech investments no longer helping your organization? Learn how to evaluate your tech stack so you can streamline your costs while improving the customer and employee experience.
Why a composable CDP is key to your retail media network strategy
A retail media network (RMN) lets marketplaces monetize one of their best assets: customer data. Here’s how to drive more value from your RMN using a composable CDP.
Why customer data platforms need to evolve to meet new industry demands
Find out how customer data platforms are being used by organizations and what features are essential for making full use of the technology’s potential.
How does a composable CDP use large language models (LLM)?
Learn how composable CDPs and LLMs work together for customized marketing campaign recommendations.
10 resources to kick-start your data strategy in 2025
Watch, read, and listen through this list of top data strategy resources that will help your team build a plan for better data activation.
How (and why) you should apply AI to your data cloud
Learn practical steps and best practices on how to leverage AI on top of your data cloud to get the most out of your customer data and elevate your marketing campaigns.
How Priceline democratized its data to power more personalized customer experiences
Learn how Priceline unified its data pipelines to democratize customer data and empower teams to deliver personalized experiences across channels.
Fast cars, fast marketers: How NASCAR builds rapid, targeted campaigns
Learn how NASCAR has built more than 1,900 targeted audiences (many in under a minute) while improving fan engagement across campaigns.
Scott Brinker on the universal data layer and the future of martech
Hear from Scott Brinker — the “Godfather of Martech” — on why now is such an exciting time for the technology that powers marketing operations.
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