GrowthLoop Blog

Articles highlighting the power of unified data and tips for activating that data across customer journeys.

  • Visual Audience Builder

    Visual Audience Builder

  • SQL Audience Builder

    SQL Audience Builder

  • Share Audiences
    Share Audiences
  • Audience Templates
    Audience Templates
  • Approvals and Governance
    Approvals & Governance
Customer stories
Featured

Fast cars, fast marketers: How NASCAR builds rapid, targeted campaigns

Learn how NASCAR has built more than 1,900 targeted audiences (many in under a minute) while improving fan engagement across campaigns.

All Posts

  • Visual Audience Builder

    Visual Audience Builder

  • SQL Audience Builder

    SQL Audience Builder

  • Share Audiences
    Share Audiences
  • Audience Templates
    Audience Templates
  • Approvals and Governance
    Approvals & Governance
How to choose the right customer data solution

How to choose the right customer data solution

Use this customer data platform guide to find a solution that helps you unlock truly data-driven marketing. Compare marketing clouds, CDPs, and in-house solutions.

Snowflake
Guide: Using the GrowthLoop composable CDP on Snowflake

Guide: Using the GrowthLoop composable CDP on Snowflake

Explore how a composable CDP on top of your Snowflake data cloud will help you build more effective campaigns that reduce churn and improve ROI.

Google Cloud
Guide: Using the GrowthLoop composable CDP on BigQuery

Guide: Using the GrowthLoop composable CDP on BigQuery

Learn the benefits of building a composable CDP on top of your data warehouse in BigQuery and how brands like Mercari and the Boston Red Sox have used this solution to leverage customer insights for higher ROI.

How Generative Marketing elevates workflows and journeys

How Generative Marketing elevates workflows and journeys

Generative Marketing is a brand-new application of generative AI that goes beyond content creation. It enables marketing teams to integrate the limitless potential of generative AI into their marketing toolkit.

Data and Generative AI in martech: Scott Brinker's lessons

Data and Generative AI in martech: Scott Brinker's lessons

Discover key takeaways from a recent discussion between Scott Brinker and Chris Sell as they delve into unified databases, generative AI, and what creative innovation will look like going forward.

Generative AI is taming the complexity of modern marketing

Generative AI is taming the complexity of modern marketing

Delving into a summary of GrowthLoop’s session at Google Cloud Next ‘23 with Typeface, Google Cloud, Boston Red Sox, and Tripadvisor.

Google Cloud Next 2023: GrowthLoop's event recap

Google Cloud Next 2023: GrowthLoop's event recap

Learn more about all of the exciting GrowthLoop news to come out of Google Cloud Next 2023.

Easy Button: Ingest and activate data, measure results

Easy Button: Ingest and activate data, measure results

Introducing our latest innovation in martech, Easy Button. Ingest data from your trusted marketing sources, activate it across channels, and measure the results–all in a single day.

Run smarter and more data-driven retail promotions

Run smarter and more data-driven retail promotions

Unlock the secrets to successful coupon campaigns. Discover proven strategies, sidestep pitfalls, and harness the power of first-party data to drive remarkable results.

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