GrowthLoop Blog

Articles highlighting the power of unified data and tips for activating that data across customer journeys.

  • Visual Audience Builder

    Visual Audience Builder

  • SQL Audience Builder

    SQL Audience Builder

  • Share Audiences
    Share Audiences
  • Audience Templates
    Audience Templates
  • Approvals and Governance
    Approvals & Governance
Customer stories
Featured

Fast cars, fast marketers: How NASCAR builds rapid, targeted campaigns

Learn how NASCAR has built more than 1,900 targeted audiences (many in under a minute) while improving fan engagement across campaigns.

All Posts

  • Visual Audience Builder

    Visual Audience Builder

  • SQL Audience Builder

    SQL Audience Builder

  • Share Audiences
    Share Audiences
  • Audience Templates
    Audience Templates
  • Approvals and Governance
    Approvals & Governance
Marketing
Composable martech: Transforming the enterprise

Composable martech: Transforming the enterprise

In this guest post, Lee Hammond provides insightful perspectives on the composable era of marketing technology (martech) and how GrowthLoop is leading the way in this transformative movement.

Cloud Data Warehouse
Unlocking ROI: Strategies to reduce cloud warehouse costs

Unlocking ROI: Strategies to reduce cloud warehouse costs

It's crucial for a company to have one single source of truth for all of their organization’s data (that is one of the main selling points of the data cloud), but with more data comes more costs. GrowthLoop is committed to helping our customers reduce their data warehouse costs while ensuring that they get the most value from their data.

How the Big 10 Conference activates data from Snowflake

How the Big 10 Conference activates data from Snowflake

Learn more about the Big 10, their investment in the modern data stack, and how they're driving self-serve activation from their single source of truth–Snowflake.

Generative AI for Audience Building: Introducing Marve

Generative AI for Audience Building: Introducing Marve

Create Audiences from natural language using AI, right on top of your cloud data warehouse.

Marketing
The Boston Red Sox Kickstarts Audience Targeting

The Boston Red Sox Kickstarts Audience Targeting

Discover how the Boston Red Sox leveraged targeted marketing with data segmentation. Want to know how your team can do the same? Read the blog!

CDPs
Pros and Cons of a Customer Data Platform

Pros and Cons of a Customer Data Platform

In recent years, Customer Data Platforms (CDPs) have often been touted as the next big platform for marketing. While there’s certainly a lot of noise around the technology, is it really the best solution for unifying data and business intelligence?

Product
Bringing Enterprise-Level Privacy to Data Activation

Bringing Enterprise-Level Privacy to Data Activation

Introducing several new features within our platform as a part of GrowthLoop’s privacy suite: PII tagging, minimum audience sizes, and more.

Marketing
Driving personalized experiences through Customer 360

Driving personalized experiences through Customer 360

Customer 360 provides organizations with a single source of truth for each customer, allowing marketers and other teams to improve and personalize the customer experience.

Product
Introducing Flywheel Recipes

Introducing Flywheel Recipes

Flywheel Recipes suggests intelligent audience segments based on industry best practices, automatically builds them and enables sharing recipes among teammates.

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