GrowthLoop Blog
Articles highlighting the power of unified data and tips for activating that data across customer journeys.
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Fast cars, fast marketers: How NASCAR builds rapid, targeted campaigns
Learn how NASCAR has built more than 1,900 targeted audiences (many in under a minute) while improving fan engagement across campaigns.
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Visual Audience Builder
SQL Audience Builder
Share Audiences
Audience Templates
Approvals & Governance
Composable martech: Transforming the enterprise
In this guest post, Lee Hammond provides insightful perspectives on the composable era of marketing technology (martech) and how GrowthLoop is leading the way in this transformative movement.
Unlocking ROI: Strategies to reduce cloud warehouse costs
It's crucial for a company to have one single source of truth for all of their organization’s data (that is one of the main selling points of the data cloud), but with more data comes more costs. GrowthLoop is committed to helping our customers reduce their data warehouse costs while ensuring that they get the most value from their data.
How the Big 10 Conference activates data from Snowflake
Learn more about the Big 10, their investment in the modern data stack, and how they're driving self-serve activation from their single source of truth–Snowflake.
Generative AI for Audience Building: Introducing Marve
Create Audiences from natural language using AI, right on top of your cloud data warehouse.
The Boston Red Sox Kickstarts Audience Targeting
Discover how the Boston Red Sox leveraged targeted marketing with data segmentation. Want to know how your team can do the same? Read the blog!
Pros and Cons of a Customer Data Platform
In recent years, Customer Data Platforms (CDPs) have often been touted as the next big platform for marketing. While there’s certainly a lot of noise around the technology, is it really the best solution for unifying data and business intelligence?
Bringing Enterprise-Level Privacy to Data Activation
Introducing several new features within our platform as a part of GrowthLoop’s privacy suite: PII tagging, minimum audience sizes, and more.
Driving personalized experiences through Customer 360
Customer 360 provides organizations with a single source of truth for each customer, allowing marketers and other teams to improve and personalize the customer experience.
Introducing Flywheel Recipes
Flywheel Recipes suggests intelligent audience segments based on industry best practices, automatically builds them and enables sharing recipes among teammates.
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