GrowthLoop Blog
Articles highlighting the power of unified data and tips for activating that data across customer journeys.
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Introducing compound marketing: accelerate the marketing cycle and unlock compounding growth
With the launch of the Compound Marketing Engine, GrowthLoop introduces a new era where marketers can accelerate their marketing cycles, iterate faster, and grow exponentially.
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Unveiling the Future of MarTech: Insights from Scott Brinker
Discover the latest groundbreaking trends in marketing technology and strategic insights from industry expert Scott Brinker.
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Brian Himstedt on how to invest in martech to drive value
Insights from an episode of "Marketing, From the Source," with GrowthLoop co-founder Chris Sell and Brian Himstedt, Chief Information Officer of the Kansas City Royals.

Unveiling GrowthLoop for a new era of empowering marketers
Announcing an exciting new era for our company–read on to learn more!

How Mercari drives ROI with predictive modeling
By leveraging their first-party data in BigQuery and working with GrowthLoop, Mercari was able to supercharge their growth, increase customer engagement, and achieve better ROI on their marketing efforts.

Composable martech: Transforming the enterprise
In this guest post, Lee Hammond provides insightful perspectives on the composable era of marketing technology (martech) and how GrowthLoop is leading the way in this transformative movement.

Unlocking ROI: Strategies to reduce cloud warehouse costs
It's crucial for a company to have one single source of truth for all of their organization’s data (that is one of the main selling points of the data cloud), but with more data comes more costs. GrowthLoop is committed to helping our customers reduce their data warehouse costs while ensuring that they get the most value from their data.

How the Big 10 Conference activates data from Snowflake
Learn more about the Big 10, their investment in the modern data stack, and how they're driving self-serve activation from their single source of truth–Snowflake.
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