GrowthLoop Blog
Articles highlighting the power of unified data and tips for activating that data across customer journeys.
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6 signs it's time to optimize your martech stack for better performance
Is one of your tech investments no longer helping your organization? Learn how to evaluate your tech stack so you can streamline your costs while improving the customer and employee experience.
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Visual Audience Builder
SQL Audience Builder
Share Audiences
Audience Templates
Approvals & Governance
How the Big 10 Conference activates data from Snowflake
Learn more about the Big 10, their investment in the modern data stack, and how they're driving self-serve activation from their single source of truth–Snowflake.
Generative AI for Audience Building: Introducing Marve
Create Audiences from natural language using AI, right on top of your cloud data warehouse.
The Boston Red Sox Kickstarts Audience Targeting
Discover how the Boston Red Sox leveraged targeted marketing with data segmentation. Want to know how your team can do the same? Read the blog!
Pros and Cons of a Customer Data Platform
In recent years, Customer Data Platforms (CDPs) have often been touted as the next big platform for marketing. While there’s certainly a lot of noise around the technology, is it really the best solution for unifying data and business intelligence?
Bringing Enterprise-Level Privacy to Data Activation
Introducing several new features within our platform as a part of GrowthLoop’s privacy suite: PII tagging, minimum audience sizes, and more.
Driving personalized experiences through Customer 360
Customer 360 provides organizations with a single source of truth for each customer, allowing marketers and other teams to improve and personalize the customer experience.
Introducing Flywheel Recipes
Flywheel Recipes suggests intelligent audience segments based on industry best practices, automatically builds them and enables sharing recipes among teammates.
How to Send Data from Snowflake to YouTube Ads
Step-by-step instructions on how to send data from your Snowflake Data Cloud into YouTube ads and create audiences for advertising campaigns.
Am I Ready to Activate Data from my Data Warehouse?
It is time to accept that your data will never be perfect and waiting to activate it is wasteful. Learn how to avoid analysis paralysis, take a practical approach and start driving value from your data cloud today.
Looking for guidance on your Data Warehouse?
Supercharge your favorite marketing and sales tools with intelligent customer audiences built in BigQuery, Snowflake, or Redshift.