GrowthLoop Blog

Step-by-step instructions on how to send data from your Snowflake Data Cloud into YouTube ads and create audiences for advertising campaigns.

It is time to accept that your data will never be perfect and waiting to activate it is wasteful. Learn how to avoid analysis paralysis, take a practical approach and start driving value from your data cloud today.

What is Data Activation and how can it supercharge your marketing efforts? Find out the importance of activating your data today.

Learn how to activate your customer data from Snowflake to Instagram Ads in the time it takes to brew a cup of coffee.

Do you know how to group your customers and target them with the right message? Here's why customer segmentation is so important, and how to get started.

Predictive modeling is a powerful tool for marketers. Learn what it is, how it works, and why you should be using it to make more informed marketing decisions.

Even with a well-designed onboarding process, customers can still take their time. But there are some things you can do to help them through the process quickly, and start your relationship off with a great customer experience.

Learn about the fallacy of real-time data processing and why microbatching or a frequent schedule can accomplish the task.

As digital marketing evolves, we must find better ways to track the impact of our efforts. With treatment control testing, we can get a more accurate view of attribution and improve our campaigns.