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Microsoft Ads

Connect your Microsoft Ads account to GrowthLoop to put ads in front of your customers on the Bing, AOL, and Yahoo platforms.

Documentation

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How GrowthLoop and

Microsoft Ads

works

Microsoft Ads is a pay-per-click platform that allows you to serve ads across AOL, Yahoo, Bing, and their owned/partner sites. It’s a great complement to the suite of sites included in the Google Ads family, another popular paid media option available as a GrowthLoop destination.

Requirements

To set up Microsoft Ads as a destination, you must have the following credentials :

A username and password for your company’s Microsoft Ads account
A Customer ID
An Account ID

You must also have created at least one Customer Match audience manually in the Microsoft Ads interface. When you create a Customer Match audience in Microsoft Ads, you will be asked to agree to the Terms & Conditions. Once you have accepted these terms and manually created the audience, GrowthLoop can successfully send audiences via the Microsoft Ads API.

If you have these credentials on hand and have previously created a Customer Match audience, you can skip down to Setting Microsoft Ads as a Destination.

Finding Your Account ID

You can find your Account ID by visiting this link. The numeric series that follows the tag “aid=” at the end of your organization’s URL is your Account ID.

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Finding Your Customer ID

Similar to the Account ID, you can also find the Customer ID in the URL. The numeric series that follows the tag "cid=" is your Customer ID.

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Once you have your Customer and Account IDs, you’re ready to connect Microsoft Ads as an audience destination!

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Setting Microsoft Ads as a Destination

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1. Select Destinations from the left rail of your GrowthLoop home screen.

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2. Click New Destination on the top right.

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3. Scroll to the Ads section and click Add Microsoft Ads.

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4. You will be redirected to a Microsoft Ads login page, where you will enter the login credentials you use to access your company’s Microsoft Ads account.

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5. Once you have entered these credentials, you will be redirected back to the GrowthLoop application. A modal window will appear asking you to enter the following information:

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Destination Name: A custom name for your Microsoft Ads destination.

Sync Frequency: The frequency at which GrowthLoop will export audiences to your destination (hourly or daily).

Refresh Token: DO NOT EDIT. GrowthLoop auto-populates this field based on the Microsoft Ads authentication performed in the previous step.

Customer ID: Your Salesforce security token

Account ID: Your business unit ID

Click Create and you are set to export your first audience to Microsoft Ads! You can confirm that your Microsoft Ads account is connected by clicking Destinations on the left rail.

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Finding Your Audience in Microsoft Ads

To find an exported audience in Microsoft Ads, navigate to Tools > Audiences. Your audience will land here as a Customer Match List.

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Happy exporting!

Experiencing any issues connecting to Microsoft Ads as a destination? Reach out to us at solutions@GrowthLoop.com and we’ll be in touch shortly!

Looking to connect other sales and marketing destinations for audience activation? Check out our GrowthLoop Help Center

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GrowthLoop is a Snowflake Technology Partner

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Destinations

Advertising

Microsoft Ads

Connect your Microsoft Ads account to GrowthLoop to put ads in front of your customers on the Bing, AOL, and Yahoo platforms.

Try GrowthLoop and Microsoft Ads

Why use GrowthLoop and Microsoft Ads?

Microsoft Ads is a pay-per-click platform that allows you to serve ads across AOL, Yahoo, Bing, and their owned or partner sites. The platform includes Performance Max, an audience maximization tool, as well as customer journey orchestration and analytics and reporting tools.

Connecting GrowthLoop to your Microsoft Ads account allows you to use customer lists based on a single source of truth in your cloud data warehouse. That helps streamline Microsoft Ads audiences within your customer journey and ensures that audiences receive accurate and relevant ads.

Common use cases for GrowthLoop and Microsoft Ads

Common use cases for a GrowthLoop and Microsoft Ads integration include:

Best customer lookalikes

Cross-sell a new product to high spenders, driving higher customer lifetime value (CLV) and loyalty.

Convert customers from free to paid

Export lists of free sign-ups you are trying to convert to paid customers.

Upsell non-email openers

Create winback campaigns for seasonal purchasers that launch at the right time.

Reactivate churned customers

Export lists of churned customers you are trying to win back and target them with ads based on what they purchased in the past.

How to set up GrowthLoop and Microsoft Ads

GrowthLoop can export audiences to Microsoft Ads to use in marketing campaigns. To get started, you'll need an audience in GrowthLoop, a Microsoft Ads account, a Customer ID, an Account ID, and a Customer Match Audience in Microsoft Ads.

Step 1

Log into Microsoft Ads, and locate the `aid=` number in the URL. Record that as your Account ID.

Step 2

Locate the `cid=` number in the URL. Record that as your Customer ID number.

Step 3

If you haven’t already, create a Customer Match Audience. When prompted, accept the Terms and Conditions.

Step 4

Go to Destinations in the GrowthLoop platform.

Step 5

Select Microsoft Ads.

Step 6

When prompted, log into the Microsoft Ads account through GrowthLoop.

Step 7

Configure the Destination based on your needs, and enter the API key and audience IDs from earlier, then select sync frequency and specify a Team that will use the audience.

Step 8

Once you link the accounts, select the audience you created and export it to Microsoft Ads.

Step 9

Select your campaign type, export schedule (how often you want the audience to export), and personalization fields.

Step 10

To verify that the export worked, go to Microsoft Ads, click Tools and check the Audiences.

Note: The account used to authenticate with Microsoft Ads must manually create at least one Customer Match Audience in the Microsoft Ads UI before the account can be used to send via GrowthLoop (via Bulk API). After creating your first, manual Customer Match list, Microsoft Ads asks users to agree to the Terms & Conditions. Once that is checked and completed, the GrowthLoop export process will work without issue.

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See more step-by-step detail in GrowthLoop’s Microsoft Ads documentation.

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