This video features a conversation between David Joosten and Jep Castelein, the founder of Momentera, about the various stages of data maturity that companies go through and how marketers operate within each. Throughout the episode, they discuss the challenges that companies face and the value of developing a model for marketing centered around a single source of truth. By sharing their expertise and experiences, David and Jep offer valuable insights and practical advice for businesses looking to enhance their data maturity and leverage data to drive growth and success.
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Find out how customer data platforms are being used by organizations and what features are essential for making full use of the technology’s potential.
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Learn how composable CDPs and LLMs work together for customized marketing campaign recommendations.
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