Dear customers, partners, and friends,

We are thrilled to announce that Flywheel is embarking on a new chapter - a fresh start, a bold rebrand, and an exciting new era for our company. As we reflect on our journey, we realize that our brand has come a long way since its inception. Initially, it was all about speed and acceleration in audience targeting, but our mission has since evolved to meet the changing needs of our customers.

We now recognize that our company represents so much more than just segmentation. It's about empowering marketers to leverage their data to drive lasting growth and loyalty across the customer experience.

Following the launch of Maestro and Marve, we’re re-aligning our mission to provide marketers with the ability to segment their audiences, orchestrate customer journeys across channels, measure the 360° impact of their campaigns–and use those captured results to generate even more effective customer journeys. We want to help marketers build their own growth machine, supercharged by the agility and flexibility they need to stay ahead of the curve.

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Over the years, we’ve witnessed organizational transformations through the eyes of our customers. Marketers stop being siloed by the channel they work on and can begin thinking about how they want to speak to customers holistically. Analysts stop writing SQL based on marketing briefs, and begin trying to predict what customers want next. They move from a culture of opinions to a culture of experimentation. And as it happens, their growth accelerates.

With this rebrand, we're not just changing our name; we're doubling down on our mission and our commitment to our customers. We're excited to continue partnering with you to bring velocity, intelligence, and a culture of experimentation to your entire marketing workflow. We invite you to join us as we embark on this new adventure - one filled with creativity and energy to build the future of marketing excellence.

‍Introducing GrowthLoop. Let's build one together.

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