GrowthLoop Blog
Articles highlighting the power of unified data and tips for activating that data across customer journeys.
Visual Audience Builder
SQL Audience Builder
Share Audiences
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Approvals & Governance

Introducing compound marketing: accelerate the marketing cycle and unlock compounding growth
With the launch of the Compound Marketing Engine, GrowthLoop introduces a new era where marketers can accelerate their marketing cycles, iterate faster, and grow exponentially.
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Visual Audience Builder
SQL Audience Builder
Share Audiences
Audience Templates
Approvals & Governance

The Monthly Wheeler: May 2021
The easiest way to Activate your Customer Data: May Release Notes

A modern cloud playbook and framework for sports fan data
Fan data, in its raw form, is a blurry, beautiful mess. By cleaning it up and activating it, you can provide more value and for both your fans and your organization.

Send data from BigQuery to Google Ads in under 5 minutes
Send data from Google BigQuery to Google Ads in under 5 minutes

The Monthly Wheeler: April 2021
April Feature Releases Activate your Customer Data Warehouse

BigQuery x dbt — setting up
How to setup a new dbt project on BigQuery from scratch

DAG Factories — A better way to Airflow
How to build dynamically generated Airflow DAGs with DAG factories

Send data from BigQuery to Facebook Ads in Under 5 Minutes
Send data from BigQuery to Facebook in under 5 minutes

Should I build or buy a CDP?
Weigh the pros and cons of building an in-house solution vs. buying a packaged customer data platform (CDP). Read to the end for a surprise, third option.
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