GrowthLoop Blog
Articles highlighting the power of unified data and tips for activating that data across customer journeys.
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Fast cars, fast marketers: How NASCAR builds rapid, targeted campaigns
Learn how NASCAR has built more than 1,900 targeted audiences (many in under a minute) while improving fan engagement across campaigns.
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Visual Audience Builder
SQL Audience Builder
Share Audiences
Audience Templates
Approvals & Governance
CDPs Are Not the Future
CDPs are not the Future - Your data warehouse should be your single source of truth and the place where you centralize, segment, and activate your customer data and a first-party data platform works directly off your data warehouse.
The Monthly Wheeler: September 2021
The easiest way to Activate your Customer Data: September Release Notes
The Monthly Wheeler: August 2021
The easiest way to Activate your Customer Data: August Release Notes
The Monthly Wheeler: May 2021
The easiest way to Activate your Customer Data: May Release Notes
A modern cloud playbook and framework for sports fan data
Fan data, in its raw form, is a blurry, beautiful mess. By cleaning it up and activating it, you can provide more value and for both your fans and your organization.
Send data from BigQuery to Google Ads in under 5 minutes
Send data from Google BigQuery to Google Ads in under 5 minutes
The Monthly Wheeler: April 2021
April Feature Releases Activate your Customer Data Warehouse
BigQuery x dbt — setting up
How to setup a new dbt project on BigQuery from scratch
DAG Factories — A better way to Airflow
How to build dynamically generated Airflow DAGs with DAG factories
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