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DestinationsGoogle Ad Manager (GAM)

Google Ad Manager (GAM)

Why use GrowthLoop and Google Ad Manager (GAM)?

Google Ad Manager (GAM) and Google Ad Manager 360 (GAM360) are ad management platforms that allow you to set up and manage your bids and ad campaigns on Google and any connected channels. The platforms include tools that allow you to adjust how your ads are displayed to target audiences wherever they are displayed by Google ads, and generate reports based on your ad campaigns. 

Note: GAM differs from Google Ads, which is the platform to bid on placing ads in Google Search results. 

Connecting GrowthLoop to your GAM or GAM360 account allows you to export your audiences and use them in Google Ads campaigns and across your publisher network.

After connecting your GrowthLoop account to your GAM or GAM360 instance, GrowthLoop will export your audiences to a Google Cloud Storage (GCS) bucket you specify during setup. 

Common use cases for GrowthLoop and Google Ad Manager (GAM)

How to set up GrowthLoop and Google Ad Manager (GAM)

GrowthLoop can export audiences through a GCS bucket to GAM or GAM360. This process can take up to 24 hours, so plan accordingly.

Step 1

To get started, you'll need: an audience in GrowthLoop, a GAM or GAM360 account, a Google Cloud Storage bucket to store synced data, a GCS Service Account (SA) JSON, and a Google Group containing all Google Accounts needing access to upload and view files, including the GrowthLoop Service Account.

Step 2

Locate your GAM network code, in Ad Manager under Admin, then Global settings, and then Network code.

Step 3

Go to Destinations in the GrowthLoop platform.

Step 4

Search for and select Google Ads Manager.

Step 5

Configure the Destination based on your needs. Select sync frequency, and input the Network Code, the GCS Bucket, and paste the entire contents of your GCS SA JSON file.

Step 6

Click Create to connect the accounts.

Step 7

After connecting the accounts, Export the audience to GAM. GrowthLoop will prompt you to specify a Match Field and the Audience Segment ID.

Step 8

After exporting, wait 24 hours. GrowthLoop will place CSV files for each audience member in a GCS folder at: Ad Manager Network code

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See more step-by-step detail in GrowthLoop’s Google Ad Manager (GAM) documentation.

Amazon S3

Export audiences from your Data Warehouse to Amazon S3 Buckets for analysis and use is offline marketing channels.

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DV360

Export your GrowthLoop audiences to DV360, or Display & Video 360, and target key segments across Google's vast ecosystem of advertising channels.

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Google Ads

Connect GrowthLoop to your Google Ads account to put ads in front of your customers on Google Search, Shopping, and YouTube.

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Google Cloud Storage

Export audiences from your Data Warehouse to Google Cloud Storage Buckets for analysis and use is offline marketing channels.

Learn more

Hubspot

Connect GrowthLoop to your HubSpot instance to take advantage of HubSpot’s content management, social media marketing, web analytics, and SEO tools.

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Iterable

Sync customer and lead lists to Iterable from your data warehouse to send marketing campaigns based on the customer behavior you track in the cloud.

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LinkedIn Ads

Export audiences from your Data Warehouse to LinkedIn Ads and re-engage with your customers as they browse their professional Network.

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Pinterest Ads

Export audiences from your Data Warehouse to Pinterest Ads and re-engage with your customers as they browse Pins.

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Salesforce

Integrate Salesforce with GrowthLoop to take advantage of the sales and marketing tools using your data.

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Snapchat Ads

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TikTok for Business

Connect GrowthLoop to your TikTok for Business account to target audiences with personalized video ads and hashtag-based campaigns.

Learn more

Amazon S3

Export audiences from your Data Warehouse to Amazon S3 Buckets for analysis and use is offline marketing channels.

Learn more

DV360

Export your GrowthLoop audiences to DV360, or Display & Video 360, and target key segments across Google's vast ecosystem of advertising channels.

Learn more

Google Ads

Connect GrowthLoop to your Google Ads account to put ads in front of your customers on Google Search, Shopping, and YouTube.

Learn more

Google Cloud Storage

Export audiences from your Data Warehouse to Google Cloud Storage Buckets for analysis and use is offline marketing channels.

Learn more

Hubspot

Connect GrowthLoop to your HubSpot instance to take advantage of HubSpot’s content management, social media marketing, web analytics, and SEO tools.

Learn more

Iterable

Sync customer and lead lists to Iterable from your data warehouse to send marketing campaigns based on the customer behavior you track in the cloud.

Learn more

LinkedIn Ads

Export audiences from your Data Warehouse to LinkedIn Ads and re-engage with your customers as they browse their professional Network.

Learn more

Pinterest Ads

Export audiences from your Data Warehouse to Pinterest Ads and re-engage with your customers as they browse Pins.

Learn more

Salesforce

Integrate Salesforce with GrowthLoop to take advantage of the sales and marketing tools using your data.

Learn more

Snapchat Ads

Learn more

TikTok for Business

Connect GrowthLoop to your TikTok for Business account to target audiences with personalized video ads and hashtag-based campaigns.

Learn more

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