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DV360

Export your GrowthLoop audiences to DV360, or Display & Video 360, and target key segments across Google's vast ecosystem of advertising channels.

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How GrowthLoop and

DV360

works

Send customer lists from your Data Cloud to DV360, making your key segments available in Google's Display & Video 360 to use for targeting across Google's advertising properties including YouTube, Google Ads, and programmatic.

Common Use Cases

Cross-Sell a new product to high spenders to drive LTV and loyalty
Winback seasonal purchasers at the right time
Build brand awareness with single-purchase customers or lapsed customers for a key collaboration or upcoming drop

How GrowthLoop Works with DV360

Add DV360 as a destination in your GrowthLoop dashboard
Create an audience in GrowthLoop from your organization’s single source of truth customer data in your Data Cloud
Choose how often you want this audience to sync to DV360: one time or continuously on a schedule like hourly or daily.
DV360 will match synced audience to their database and create a list.
In your DV360 dashboard, you’ll be able to select this new list when building campaigns.

GrowthLoop is a Snowflake Technology Partner

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Advertising

DV360

Export your GrowthLoop audiences to DV360, or Display & Video 360, and target key segments across Google's vast ecosystem of advertising channels.

Try GrowthLoop and DV360

Why use GrowthLoop and DV360?

With a DV360 ads integration, you can use GrowthLoop to build audiences from your cloud data warehouse and export those audiences to Google’s display and video ad platforms — including Gmail, YouTube ads, and Connected TV.

Because GrowthLoop sits on top of your cloud data warehouse, you can build highly targeted audience segments from your single source of truth. Then, use GrowthLoop to sync those segments to DV360, allowing you to launch more personalized and high-performing campaigns.

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Common use cases for GrowthLoop and DV360

Common use cases for a GrowthLoop and DV360 integration include:

Best customer lookalikes

Cross-sell a new product to high spenders, driving higher customer lifetime value (CLV) and loyalty.

Upsell non-email openers

Create winback campaigns for seasonal purchasers that launch at the right time.

Suppress recent visitors

Make a list of customers who have used a coupon and have clicked on an email in the last seven days, and use it as a suppression list for GAM campaigns.

Re-engage churned customers

Identify churned customers that interact with your platforms and channels, and send new opportunities to sales reps to re-engage the former customer.

How to set up GrowthLoop and DV360

Before setting up a DV360 destination with GrowthLoop, you’ll need to ensure you have a DV360 account.

Once you have a DV360 and GrowthLoop account, you will:

Step 1

Link your DV360 account to GrowthLoop to share audience lists (GrowthLoop needs to be listed as a partner account in DV360).

Step 2

Add DV360 as a destination in your GrowthLoop dashboard.

Step 3

Create an audience in GrowthLoop from your organization’s single source of truth data in your cloud data warehouse.

Step 4

Find the audience you want to use and export that audience to DV360.

Step 5

Select your campaign type, export schedule (how often you want the audience to export), and personalization fields.

Step 6

Export the audience to DV360. After that, DV360 will match the synced audience to their database and create a list. In your DV360 dashboard, you’ll be able to select this new list when building campaigns.

See more step-by-step detail in GrowthLoop’s DV360 documentation.

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