Google Ads Enhanced Conversions

Connect a GrowthLoop account to Google Ads’ Enhanced Conversions API to route conversion data securely to Google, and enhance conversion tracking.

Try GrowthLoop and Google Ads Enhanced Conversions

Why use GrowthLoop and Google Ads Enhanced Conversions?

Google Ads Enhanced Conversions is a feature for Google Ads that allows marketers to securely send first-party conversion data to your Google Ads tools and improve Google Ads bidding. This allows users to track and measure conversions while maintaining customer privacy.

You can use Google Ads Enhanced Conversions with the Google Tag, Google Tag Manager, or through the Google Ads API. GrowthLoop uses the Google Ads API to send Signal information for conversion data. After connecting GrowthLoop to Google Ads Enhanced Conversions, you can configure the frequency and methods for transferring this data.

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Common use cases for GrowthLoop and Google Ads Enhanced Conversions

Common use cases for a GrowthLoop and Google Ads Enhanced Conversions integration include:

Track sales on or off the website

Securely send first-party data to Google to match your customers to the Google Accounts that interact with your ads.

Improve conversion tracking

Get enhanced data about any conversions from your ads to track your ads’ performance and inform future campaigns to improve return on ad spend (ROAS).

Target customers while respecting their privacy choices

After creating audience lists in GrowthLoop, use use Google’s privacy tools to adjust ads for this audience based on a user’s consent choices.

Convert customers from free to paid

Export lists of free sign-ups you are trying to convert to paid customers.

How to set up GrowthLoop and Google Ads Enhanced Conversions

GrowthLoop can work with GoogleAds Enhanced Conversions to improve your Google Ads campaign tracking and bidding. To get started, you'll need an events table in GrowthLoop and a Google Ads account (associated with an email). Note: If your organization has multiple Google Ads accounts, make sure you know which one you need to use for this export.

Step 1

Go to Destinations in the GrowthLoop platform.

Step 2

Search for and select Google Adwords.

Step 3

Step 4

Click Allow to grant permissions to Audience Router.

Step 5

Configure the Destination based on your needs. Select the Team, Ad Account, and Frequency. Choose a Name for the destination to help you find it later.

Step 6

Click Create to connect the accounts.

Step 7

After connecting the accounts, navigate to the Signals tab and click New Signal Route.

Step 8

Click Create Signal Route, and enter the Route Name, Sync Frequency, and Update Rule, as well as the Source Events Table and Destination details.

See more step-by-step detail in GrowthLoop’s Google Ads Enhanced Conversions documentation.

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See All Destinations

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Google Ads Enhanced Conversions

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