Step 1
Set up your data warehouse as a source in GrowthLoop.
Step 2
Create your customer table in your data warehouse and ensure it includes fields for subscription status. Learn more about preparing customer data for GrowthLoop.
Step 3
Activate your paid ad platform (DV360, Facebook, etc) as a destination.
Step 4
Create an audience in GrowthLoop. Make sure to include filters that specify customers who churned more than six months ago and customers who previously subscribed for at least three months. As a bonus, you can also filter by favorite show or genre based on the show(s) you plan to use in your display ad campaign.
You can also use the AI-powered audience builder to describe the audience in detail. For example: “Create an audience of past customers who previously subscribed for at least three months and who canceled their subscription more than six months ago.”
Step 5
Once you’re satisfied with the audience, click export audience.
Step 6
In the Create Export view, search for your destination and click select.
Step 7
Navigate to the audience viewer Exports tab within your GrowthLoop app to check for a successful export to your destination. Here, you can view the activity tracker and make any necessary scheduling changes.
Step 8
Log into your display ad platform and navigate to your audiences to confirm that this audience was received and populated. Some platforms can take up to 48 hours to populate an audience.
Step 9
Once you’ve confirmed that the customer audience list synced with your ad tool, create and launch a campaign promoting the new seasons or shows to the winback audience.
Step 10
Use your ad platform to measure success through platform metrics like CPM and click-through rates.
Step 11
Use GrowthLoop to measure the campaign's success based on key end results, such as new subscriptions, and determine what adjustments you can make to future campaigns to increase revenue and improve CAC.
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