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Rokt

Export audiences from your data warehouse to Rokt for enhanced targeting and personalized campaigns.

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How GrowthLoop and

Rokt

works

Rokt

Export audiences from your data warehouse to Rokt for enhanced targeting and personalized campaigns.

Why use GrowthLoop and Rokt

Send customer lists from your data warehouse to the GrowthLoop audience experience platform in one click and always keep them in sync. Unlock the potential for precise targeting and impactful personalized campaigns.

How it works

Create an audience in GrowthLoop.
Every 15 minutes, we'll generate an updated version of your customer list and send it to Rokt.
At the same time, GrowthLoop will remove users from your audience that no longer qualify and add newly qualified users.
Find your exported Audiences in Rokt.
When you create a campaign in Rokt, you can select from your existing list of Audiences, for targeting.

GrowthLoop is a Snowflake Technology Partner

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Destinations

Advertising

Rokt

Export audiences from your data warehouse to Rokt for enhanced targeting and personalized campaigns.

Try GrowthLoop and Rokt

Why use GrowthLoop and Rokt?

Rokt is an e-commerce technology and marketing company that focuses on placing ads in front of customers during the checkout process. It features AI tools that deliver personalized offers during checkout, aimed at increasing conversions and customer retention. They offer a marketplace of retailer’s websites to place ads on, and a Cost-per-Referral pricing model.

Synching GrowthLoop and Rokt allows you to send customer lists from your data warehouse to the GrowthLoop audience experience platform in one click, and keep them in sync.

Common use cases for GrowthLoop and Rokt

Common use cases for a GrowthLoop and Rokt integration include:

Upsell customers at checkout

Use Rokt to put ads for relevant products in front of shoppers as they check out. Tempt them with add-ons for this order, or great options for next time.

Acquire new customers through free trials

Advertise trials of your services in front of people buying from related businesses, right on that checkout page.

Reach new customers with a lookalike audience

Curate lists of your best customers and send them to Rokt to find “similar” users to acquire, improving CAC, revenue, and ROAS.

Target verified and motivated shoppers

Get your ads in front of people who are already in a spending mood. Rokt reports that customers are seven times more likely to engage with an ad after making a purchase.

How to set up GrowthLoop and Rokt

Export audiences from your data warehouse to Rokt for enhanced targeting and personalized campaigns.

GrowthLoop uses the Rokt Custom Audience Import API endpoint. To get started, you'll need a data warehouse, an audience in GrowthLoop, a Rokt API Key, a Rokt Account (App) ID, and a Rokt App Secret.

Step 1

Contact your Rokt account manager for your API Key.

Step 2

Log into the Rokt platform at my.rokt.com. Select your account to connect to GrowthLoop and then look at the URL. Make a note of your Account ID, which is the number immediately following my.rokt.com/accounts/.

Step 3

Click your username, then Profile Settings. Navigate to Generate Personal API Credentials, and enter an App Name (such as “GrowthLoop”), then click Generate to obtain the App ID and App Secret for the app.

‍
Note: You will be unable to view or copy the App Secret after leaving this page, but you can generate a new set of API credentials if needed.

Step 4

Go to Destinations in the GrowthLoop platform.

Step 5

Select Rokt.

Step 6

When prompted, log into the Rokt account through GrowthLoop.

Step 7

Configure the Destination based on your needs, and enter the API Key, Account ID, App ID and App Secret from earlier.

Step 8

After you link the accounts, return to Rokt in the Destinations page, select the audience you created, and export it to Rokt.

Step 9

Select your campaign type, export schedule (how often you want the audience to export), and personalization fields.

Step 10

Find your exported Audiences in Rokt. When you create a campaign in Rokt, you select from your existing list of Audiences such as the one you just exported via GrowthLoop, for targeting.

Step 11

Every 15 minutes, or on the schedule you have selected, GrowthLoop will update the audience in Rokt. removing users that no longer meet the audience criteria and adding newly qualified users.

See more step-by-step detail in GrowthLoop’s Rokt documentation.

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