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Mailchimp

Connect Mailchimp to GrowthLoop to send customers automated and personalized email marketing campaigns.

How GrowthLoop and 

Mailchimp

 works

Send customer lists from your Data Warehouse to Mailchimp, targeting email campaigns in one click, and always keep them in sync.

Common Use Cases

  1. Emails based on sign-up activation — Send emails to help users that fall off in your sign up flow and convert them to active users.
  2. Emails based on any user behavior— Send emails based on user behavior such as "Add to Cart."
  3. Emails to churned customers — Re-engage churned customers via email with an offer.

How it Works

  1. Create an audience in GrowthLoop.
  2. Every 15 minutes, we'll generate an updated version of your customer list and send it to Mailchimp.
  3. At the same time, GrowthLoop will remove users from your audience that no longer qualify and add newly qualified users to your audience.
  4. GrowthLoop will send all audience segments created in GrowthLoop Audience Builder to the same Audience list in Mailchimp. To help provide visibility into which users fall into which audience segment created and exported, GrowthLoop will Tag the users with the name of the audience export from GrowthLoop.
  5. Create your campaign and select only those users with the appropriate tag for targeting.
GrowthLoop is a Snowflake Technology Partner

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Mailchimp

Connect Mailchimp to GrowthLoop to send customers automated and personalized email marketing campaigns.

Try GrowthLoop and Mailchimp

Why use GrowthLoop and Mailchimp?

Mailchimp is an email marketing service and marketing automation platform for managing mailing lists and creating email marketing campaigns to send to customers. The platform includes behavioral targeting and audience segmentation features. 

Connecting Mailchimp to GrowthLoop allows you to create and send targeted audiences to Mailchimp, and activate those audiences to use in personalized email marketing campaigns. After syncing, GrowthLoop will import your contacts into your Mailchimp audience list, tagged based on your GrowthLoop settings.

Common use cases for GrowthLoop and Mailchimp

Common use cases for a GrowthLoop and Mailchimp integration include:

Create emails on sign-up activation

Personalize your sign-up flow and convert customers to active users.

Send emails to churned customers

Re-engage churned customers by email with a must-have offer.

Craft messages for a variety of user behaviors

Create a customer journey that triggers emails or based on user behavior to encourage sales, or upsells and cross-sells, such as sending an email after a user adds an item to their cart.‍

Best customer lookalikes

Cross-sell a new product to high spenders, driving higher customer lifetime value (CLV) and loyalty.

How to set up GrowthLoop and Mailchimp

Create a customer list and send it to Mailchimp through GrowthLoop’s platform. To get started, you'll need an audience in GrowthLoop and a Mailchimp account.

Step 1

Open Mailchimp and locate the API Keys section.

Step 2

Select or create an API key, and record the API key value.

Step 3

Click the Audience icon in Mailchimp and select All Contacts

Step 4

Choose the audience you want GrowthLoop to sync with, and select it. 

Step 5

Open the Settings for that audience, and locate the Audience ID.

Step 6

Go to Destinations in the GrowthLoop platform.

Step 7

Select Mailchimp.

Step 8

When prompted, log into the Mailchimp account through GrowthLoop.

Step 9

Configure the Destination based on your needs, and enter the API key and audience IDs from earlier, then select sync frequency and specify a Team that will use the audience.

Step 10

Once you link the accounts, select the audience you created and export it to Mailchimp. 

Step 11

Select your campaign type, export schedule (how often you want the audience to export), and personalization fields. 

Note: GrowthLoop sends all audience segments to the same ‘Audience’ list in Mailchimp, instead of breaking out into different lists. Lists of users exported from GrowthLoop receive a Tag with the name of the audience exported from GrowthLoop to allow for easy selection.

See more step-by-step detail in GrowthLoop’s Mailchimp documentation.

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Improve campaign ROI with accurate, more targeted audiences.

Learn how to grow campaign revenue by syncing audience segments across dozens of marketing destinations and creating targeted cross-channel customer journeys.

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