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Win back lost customers with a Mailchimp re-engagement campaign
Win back lost customers with a Mailchimp re-engagement campaign
Marketing
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Win back lost customers with a Mailchimp re-engagement campaign

Some customers will churn — it’s a reality of business. With GrowthLoop, you can create an audience of churned customers and sync that audience with Mailchimp to launch a re-engagement campaign.

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How it Works

Goal

Convert lost customers to retain customers by targeting them with an exclusive winback campaign using Mailchimp.

How you do it

  1. Setup your Data Warehouse as a Source in GrowthLoop.
  2. Setup your customers table from Data Warehouse.
  3. Activate Mailchimp as a destination.
  4. Create an audience in GrowthLoop.
  5. Select customers that have not spent in the last 90 days.
  6. Export to Mailchimp.
  7. Navigate to Mailchimp (your audience will take 2-4 hours to fully populate).
  8. Your audience will continue to load to Mailchimp every day with updates.
  9. Create a Mailchimp email campaign to re-engage these churned customers with a special offer.
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Recipes
Win back lost customers with a Mailchimp re-engagement campaign

Win back lost customers with a Mailchimp re-engagement campaign

Some customers will churn — it’s a reality of business. With GrowthLoop, you can create an audience of churned customers and sync that audience with Mailchimp to launch a re-engagement campaign.

Find different use cases

Why implement this use case?

  • While they may not be an active customer anymore, a churned customer still knows your products and services. Re-engaging customers who are familiar with your brand is often more effective and less expensive than acquiring new ones. 
  • Special offers and discounts help shoppers feel like they’re getting more bang for their buck, and buyers are more likely to purchase with a coupon. CapitalOne Shopping reported that buyers were 18% more likely to switch back to an old brand with a coupon. That same report showed that 93% of customers are open to repeat purchases when offered “a good discount."
  • You can expand your relationship with these individuals and turn past customers into loyal advocates with thoughtful messaging and offers. This may improve the likelihood of upsells and increase customer lifetime value.

Goal of this use case

Increase sales and revenue by re-converting churned customers and building stronger customer relationships through an exclusive email winback campaign.

Tools and platforms you need

1

Data Source

Data source, such as a cloud data warehouse like BigQuery, Snowflake, or Redshift.

2

Data Activation

Data activation tool, such as a composable CDP (like GrowthLoop).

3

Email marketing destination or CRM

Select the email platform where you will message your customers. This could be Iterable, Marketo, Salesforce, or a similar tool.

Data sources you need

List the data sources needed for this particular use case (such as ticket purchases, memberships, etc.)

Purchases

Customer email addresses

How to set up this use case in GrowthLoop

Step 1

Add your data warehouse as a source in GrowthLoop (or your data activation tool).

Step 2

Create your customer table in your data warehouse and ensure it includes fields for existing customer status, purchase history, and customer email addresses.  
Learn more about preparing customer data for GrowthLoop.

Step 3

Activate Mailchimp or other email marketing tool as a destination.

Step 4

Create an audience in GrowthLoop. 

Step 5

Apply filters to select customers that have not made a purchase in the last 90 days.

Step 6

Export the audience to Mailchimp.

Step 7

Navigate to Mailchimp and locate the new audience.
Note: Your audience may take two to four  hours to fully populate, so you may need to return later. Your audience will continue to load to Mailchimp every day with updates as new churned customer leads meet the audience criteria.

Step 8

Create a Mailchimp email campaign designed to re-engage these churned customers with a special offer.

Step 9

Measure your results based on the sales from these promotions. 

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