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Iterable

Sync customer and lead lists to Iterable from your data warehouse to send marketing campaigns based on the customer behavior you track in the cloud.

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How GrowthLoop and 

Iterable

 works

Send customer and lead lists from your Data Warehouse to Iterable to send marketing campaigns based on customer behavior you only track in your Data Warehouse.

GrowthLoop is a Snowflake Technology Partner

Common use cases for

Iterable

Retain customers whose plan usage has dropped
Retain customers whose plan usage has dropped

Retain customers whose plan usage has dropped

Avoid losing customers by creating an email-based retention campaign that highlights the benefits and features your plans offer.

Market new offerings to past game attendees
Market new offerings to past game attendees

Market new offerings to past game attendees

Create an email marketing campaign that promotes new offerings (such as vendors and concessions) to fans who last attended a game more than a year ago.

Create an upsell campaign for customers who have recently filed a claim
Create an upsell campaign for customers who have recently filed a claim

Create an upsell campaign for customers who have recently filed a claim

Launch an email marketing campaign that targets customers who have filed a claim between 6 and 18 months ago with an upsell offer for additional coverage.

See how leading companies use Flywheel with 

Iterable

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DestinationsEmail Marketing
Iterable

Iterable

Sync customer and lead lists to Iterable from your data warehouse to send marketing campaigns based on the customer behavior you track in the cloud.

Try GrowthLoop and Iterable

Why use GrowthLoop and Iterable?

Iterable is an enterprise cross-channel marketing platform and customer journey orchestration tool that activates customer data to deliver personalized customer experiences using AI tools. It can help you plan customer journeys, and send messages across the web, email, SMS, and your apps. It also offers reporting tools and AI tools to help optimize your marketing campaigns.

Integrating your Iterable account with your GrowthLoop instance allows you to take marketing lists and audiences in your data warehouse, and send them to Iterable’s suite of tools to use in marketing campaigns. You can also configure Iterable to send data back to your data warehouse to refine your strategies further.

Common use cases for GrowthLoop and Iterable

Common use cases for a GrowthLoop and Iterable integration include:

Segment customers across any metric

Leverage your data warehouse to let your marketing team target leads with more relevant and personalized campaigns.

Send emails to churned customers

Re-engage churned customers by email with a must-have offer.

Craft messages for a variety of user behaviors

Create a customer journey that triggers emails or based on user behavior to encourage sales, or upsells and cross-sells, such as sending an email after a user adds an item to their cart.‍

Send time-based messages to customers

Use customer and coupon data in your data warehouse to reach out to customers who have unused coupons two days before the expiration date of the coupon.

How to set up GrowthLoop and Iterable

Export customer and lead lists from your data warehouse to Iterable to engage them with marketing outreach. To get started, you'll need an audience in GrowthLoop and an Iterable account.

Step 1

Create an Iterable API key. In Iterable, go to Integrations and select API Keys.

Step 2

Click New API Key, name the key, choose the Server-side option, click Create, and then save the copied key.

Step 3

Go to Destinations in the GrowthLoop platform.

Step 4

Search for and select Iterable. 

Step 5

Configure the Destination based on your needs. Choose a Name for the destination to help you find it later, and set the Sync frequency.

Step 6

Enter the Iterable API key in API Key.

Step 7

Click Create.

Step 8

After connecting the accounts, navigate to the Audience you wish to export and set up the export. Select the options you need for Export name, Export schedule, User consent mappings, and any Match Field Settings.

Step 9

To see your audience in Iterable, navigate to the Audience tab in the sidebar and click Lists.

‍

See more step-by-step detail in GrowthLoop’s Iterable documentation.

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