Step 1
Set up your data warehouse as a source in GrowthLoop.
Step 2
Create your customer table in your data warehouse and ensure it includes fields for claim history and account types. Learn more about preparing customer data for GrowthLoop.
Step 3
Activate your paid advertising tool (Instagram, Facebook, Google Ads, etc.) as a destination.
Step 4
Create an audience in GrowthLoop. Include a filter that specifies sponsor contacts who have not purchased an event ticket this year.
You can also use the AI-powered audience builder tool to describe the audience in detail. For example: “Create an audience of sponsors who have not purchased a ticket this year.”
Step 5
Once you’re satisfied with the audience, click export audience.
Step 6
In the Create Export view, search for your destination and click select.
Step 7
You can double-check a successful export to your destination by navigating to your audience viewer Exports tab within your GrowthLoop app to view the activity tracker and make any scheduling changes you may need.
Step 8
Log into your paid advertising platform and navigate to your audiences to confirm that this audience was received and populated. Some platforms can take up to 48 hours to populate an audience.
Step 9
Create and launch a paid advertising campaign promoting event packages or an upcoming event. Use the GrowthLoop audience as a suppression list for this campaign.
Step 10
Use your paid advertising platform to measure the success through platform metrics like CPM and click-through rates.
Step 11
Use GrowthLoop to measure the success of the campaign on key end results like revenue and determine what adjustments you can make to future campaigns to increase revenue and ROAS.
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