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Salesforce
Re-engage churned package ticket holders in Salesforce
Re-engage churned package ticket holders in Salesforce
Sales & CRM
Media, Entertainment & Sports

Re-engage churned package ticket holders in Salesforce

Identify churned package ticket holders who are attending upcoming games to re-engage them for a better package.

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How it Works

Goal

Re-engage churned season ticket holders that are going to upcoming events with a strong winback campaign.

‍

How you do it

‍

  1. Setup your Data Warehouse as a Source in GrowthLoop
  2. Setup your customers table from Data Warehouse
  3. Activate Salesforce as a Desitnation
  4. Create audience in GrowthLoop
  5. Select customers that purchased season ticket packages 1+ years ago
  6. Select customers that DO NOT have season tickets this season
  7. Select customers that are attending a game in the next 30 days
  8. Export to Salesforce
  9. Select whether you'd like your Salesforce export to create Opportunities or Tasks for your sales reps
  10. Your audience will continue to load to Salesforce every day with updates creating Opportunities and Tasks for your sales reps with details on why they should reach out to the customer.
Documentation
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Recipes
Re-engage churned package ticket holders in Salesforce

Re-engage churned package ticket holders in Salesforce

Identify churned package ticket holders who are attending upcoming games to re-engage them for a better package.

Find different use cases

Why implement this use case?

  • These individuals are interested customers who once held season tickets, which makes them a great target audience because they are already familiar with your events. 
  • Re-engaging existing fans is more effective and less expensive than acquiring new ones. A dedicated campaign that aims to re-engage customers who are showing signs of churn can help to retain or upsell those existing customers. 
  • Promoting packaged tickets can lead to longer-term revenue from fans, because there is a higher likelihood that they will return to the stadium, and buy more concessions or team gear while they’re there.
  • Offering special packages can help fans  with waning interest feel special, and feel like they’re getting more bang for their buck.

Goal of this use case

Re-engage churned season ticket holders that are going to upcoming events with a strong winback campaign using Salesforce.

Tools and platforms you need

1

Data Source

Data source, such as a cloud data warehouse like BigQuery, Snowflake, or Redshift.

2

Data Activation

Data activation tool, such as a composable CDP (like GrowthLoop).

3

Salesforce account

Data sources you need

List the data sources needed for this particular use case (such as ticket purchases, memberships, etc.)

Customer profiles

Transaction history

Account types

How to set up this use case in GrowthLoop

Step 1

Add your Data Warehouse as a Source in GrowthLoop (or your data activation tool).

Step 2

Create your customer table in your data warehouse and ensure that it includes fields for transaction history and account type.
Learn more about preparing customer data for GrowthLoop.

Step 3

Activate Salesforce as a destination.

Step 4

Create an audience in GrowthLoop.

Step 5

Apply filters for customers who purchased season ticket packages 1+ years ago.

Step 6

Select a filter for customers that do not have season tickets this season.

Step 7

Select another filter for customers who are attending a game in the next 30 days.

Step 8

Export the audience to Salesforce.

Step 9

Select whether you'd like your Salesforce export to create Opportunities or Tasks for your sales reps.

Step 10

GrowthLoop sends your audience to load to Salesforce every day with updates, which create the Opportunities and Tasks for your sales reps with details on why they should reach out to the customer.

Step 11

Measure your results based on the sales from these leads. You can also look at future churn metrics for this cohort of customers.

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