Step 1
Add your data warehouse as a Source in GrowthLoop (or your data activation tool).
Step 2
Create your customer table in your data warehouse. Ensure that it includes fields for transaction history, alumni status, and any gear shop purchase data you may have.
Learn more about preparing customer data for GrowthLoop.
Step 3
Activate your paid advertising tool (Google Ads, Facebook, etc.) as a destination.
Step 4
Create an audience in GrowthLoop.
Step 5
Apply filters for customers who purchased ten or more tickets to college games.
Step 6
To narrow the audience further, consider applying filters for customers who were school alumni OR customers who’ve purchased team gear from the college store. You could also filter to include customers who were acquired through the channel you plan to launch the campaign (such as customers you acquired through Instagram for an Instagram Ads campaign).
Step 7
In the Create Export view, search for your destination and click select. You can double-check a successful export to your destination by navigating to your audience viewer Exports tab within your GrowthLoop app to view the activity tracker and make any scheduling changes you may need.
Step 8
Log into your paid advertising platform and navigate to your audiences to confirm that it received and populated your new audience. Depending on the platform you use, it may take up to 48 hours to populate an audience.
Step 9
After confirming the customer audience list synced with your paid advertising platform, create a lookalike audience using this customer list as a seed audience. Here’s how to create a lookalike audience in Google Ads and how to create one on Facebook.
Step 10
Create and launch a paid advertising campaign promoting special ticket package deals or similar offers, and target the campaign to this lookalike audience.
Step 11
Use your paid advertising platform to measure success through platform metrics like CPM and click-through rates.
Step 12
Use GrowthLoop to measure the campaign's success based on key end results like revenue, and determine what adjustments you can make to future campaigns to increase revenue and ROAS.
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