Step 1
Set up your data warehouse as a source in GrowthLoop.
Step 2
Create your customer table in your data warehouse and ensure it includes fields for claim history and account types. Learn more about preparing customer data for GrowthLoop.
Step 3
Activate your paid advertising tool (Facebook, DV360, etc.) as a destination.
Step 4
Create an audience in GrowthLoop. Make sure to include filters that specify customers with a high CLV or high spend history, customers who have not used the current coupon , and customers who have not engaged with email.
You can also use the AI-powered audience builder tool to describe the audience in detail. For example: “Create an audience of customers who have spent at least $100 in the 30 days without a coupon and haven’t engaged with email for the last 60 days.”
Step 5
Add necessary filters to the audience, such as excluding customers who’s last purchase date was before 3 days ago.
Step 6
Once you’re satisfied with the audience, click export audience.
Step 7
In the Create Export view, search for your destination and click select.
Step 8
You can double-check a successful export to your destination by navigating to your audience viewer Exports tab within your GrowthLoop app to view the activity tracker and make any scheduling changes you may need.
Step 9
Log into your paid advertising platform and navigate to your audiences to confirm that this audience was received and populated. Some platforms can take up to 48 hours to populate an audience.
Step 10
Create and launch a paid advertising campaign offering an exclusive coupon or discount code for these customers.
Step 11
Use your paid advertising platform and GrowthLoop to measure the success of the coupon campaign and determine what adjustments you can make to future campaigns to increase revenue and ROAS. With GrowthLoop, this campaign data will also populate back into your data warehouse.