Step 1
Set up your data warehouse as a source in GrowthLoop.
Step 2
Create your customer table in your data warehouse and ensure it includes fields for claim history and account types. Learn more about preparing customer data for GrowthLoop.
Step 3
Activate your paid advertising tool (Google Ads, Facebook, etc.) as a destination.
Step 4
Create an audience in GrowthLoop. Make sure to include filters that specify customers who currently have season tickets or who have attended more than 10 games this season. As a bonus, you could also filter by customers who were acquired through the channel you plan to launch the campaign (i.e. customers who you acquired through Facebook for a Facebook Ads campaign).
You can also use the AI-powered audience builder tool to describe the audience in detail. For example: “Create an audience of fans who are current season ticket holders.”
Step 5
Once you’re satisfied with the audience, click export audience.
Step 6
In the Create Export view, search for your destination and click select.
Step 7
You can double-check a successful export to your destination by navigating to your audience viewer Exports tab within your GrowthLoop app to view the activity tracker and make any scheduling changes you may need.
Step 8
Log into your paid advertising platform and navigate to your audiences to confirm that this audience was received and populated. Some platforms can take up to 48 hours to populate an audience.
Step 9
Once you’ve confirmed the customer audience list synced with your paid advertising platform, create a lookalike audience using this customer list as a seed audience. Here’s how to create a lookalike audience in Google Ads and how to create one on Facebook.
Step 10
Create and launch a paid advertising campaign promoting special ticket package deals or similar offers, and target the campaign to this lookalike audience.
Step 11
Use your paid advertising platform to measure success through platform metrics like CPM and click-through rates.
Step 12
Use GrowthLoop to measure the campaign's success based on key end results like revenue, and determine what adjustments you can make to future campaigns to increase revenue and ROAS.
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