Step 1
Add your Data Warehouse as a Source in GrowthLoop (or your Data Activation tool).
Step 2
Create your customer table in your data warehouse and ensure that it includes fields for transaction history, current coupons, and email performance data.
Learn more about preparing customer data for GrowthLoop.
Step 3
Activate Braze as a destination.
Step 4
Create an audience in GrowthLoop.
Step 5
Apply filters for users who have made at least one purchase.
Step 6
Select another filter for users who have not purchased an item in the last 30 days.
Step 7
Select a third filter for users who have not opened an email in the last 30 days.
Step 8
Export the audience to Braze.
Step 9
Navigate to the Segments Section in Braze.
Step 10
Note: Your audience may take 2 to 4 hours to fully populate, so you may need to return later. Your audience will continue to load to Braze every day with updates.
Step 11
Create a Braze SMS campaign that offers a special promotion to your audience.
Step 12
Measure your results based on the sales from these special promotions. You can also look at future churn metrics for this cohort of customers.
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