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Flywheel
Braze
Re-engage abandoned cart users with Braze
Re-engage abandoned cart users with Braze
Marketing
Retail

Re-engage abandoned cart users with Braze

Before they churn, send an email with Braze to remind your high-purchase-intent users that they still have items in their carts.

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Recipes
Re-engage abandoned cart users with Braze

Re-engage abandoned cart users with Braze

Before they churn, send an email with Braze to remind your high-purchase-intent users that they still have items in their carts.

Find different use cases

Why implement this use case?

  • Customers who put items in their cart were likely considering a purchase but stepped away. Re-engaging these high-purchase-intent customers is a way to remind them about the product and finish the transaction.
  • Making contact with users through another channel, like text, can get their attention. Braze’s platform provides email and text channels, so you can reach out to customers through new channels to get their attention.
  • You can expand your relationship with these customers and turn disengaged customers into loyal advocates with thoughtful messaging and offers. 
  • Offering customers special discounts can help these shoppers with waning interest feel like they’re getting more bang for their buck. CapitalOne Shopping reported that 75% of customers abandoned carts due to a lack of coupons, and that buyers were 18% more likely to switch back to an old brand with a coupon.

Goal of this use case

Avoid losing out on potential sales and revenue by re-engaging high-purchase-intent users and encouraging them to check out the items that they put in their cart.

Tools and platforms you need

1

Data Source

Data source, such as a cloud data warehouse like BigQuery, Snowflake, or Redshift.

2

Data Activation

Data activation tool, such as a composable CDP (like GrowthLoop).

3

Braze account

Data sources you need

List the data sources needed for this particular use case (such as ticket purchases, memberships, etc.)

Transaction history

Braze email performance data

How to set up this use case in GrowthLoop

Step 1

Add your Data Warehouse as a Source in GrowthLoop (or your Data Activation tool).

Step 2

Create your customer table in your data warehouse and ensure that it includes fields for transaction history, current coupons, and email performance data.
Learn more about preparing customer data for GrowthLoop.

Step 3

Activate Braze as a destination.

Step 4

Create an audience in GrowthLoop.

Step 5

Apply filters for customers who have at least one item in their cart.

Step 6

Select another filter for customers who have not purchased in the last 30 days.

Step 7

Export this audience to Braze.

Step 8

Navigate to the Segments Section in Braze.
Note: Your audience may take two to four hours to fully populate.

Step 9

Create a Braze email campaign that reminds them about their empty cart. Consider sending a promotion for that item.

Step 10

Measure your results based on the sales from these emails or promotions.

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